These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Sallve Facial Cleanser is a standout product from a popular Brazilian brand, celebrated for its gentle yet effective formula. It has a gel texture that forms a light foam, designed to deeply cleanse without drying out the skin. Key ingredients like niacinamide, moringa extract, phyto-squalane, and panthenol work together to control oiliness, purify, and maintain the skin's hydration and integrity. This makes it a top choice for consumers looking for a balanced cleanser that caters to a variety of skin types, including oily and sensitive skin, pushing the trend of multi-benefit gentle cleansing.
Key Product: Limpador Facial
MARKET LEADER
Bioderma's Sensibio Gel Moussant is an iconic gentle cleanser, highly regarded in the dermo-cosmetic space in Brazil. It is specifically formulated for sensitive and intolerant skin and is soap-free, ensuring a very mild cleansing experience. The gel transforms into a soft foam that effectively removes impurities and makeup while respecting the skin's natural balance. Its ability to leave the skin feeling clean, soft, and comfortable, without any tightness, makes it a quintessential product for those following the gentle skincare trend.
Key Product: Sensibio Gel Moussant
MARKET LEADER
La Roche-Posay's Effaclar Alta Tolerância is a gel cleanser specifically developed for oily skin types that are also sensitive or have been sensitized by acne treatments. It champions the gentle cleansing trend by offering a formula free of soap, alcohol, and parabens, making it hypoallergenic. This product effectively cleanses and reduces excess oil and shine without irritating the skin, thanks to the inclusion of soothing La Roche-Posay thermal spring water. It demonstrates that even products for oily skin can be gentle, a key aspect of this trend's evolution in the Brazilian market.
Key Product: Effaclar Gel de Limpeza de Alta Tolerância
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural relevance due to its suitability for various skin types and the current 'quiet beauty' movement. While specific sales volume is unavailable, the growing search interest suggests increasing commercial traction.
Search interest for gentle gel cleansers shows a consistent upward trend with recent peaks, indicating growing consumer demand. The product is well-positioned for current beauty trends emphasizing gentle care and healthy skin.
Google Trends (12 Months)
TikTok Posts
82 posts analyzed
Herô Skin Beauty
A prominent Brazilian actress, Júlia Dalavia has gained significant recognition for her roles in television and film. Her influence extends to the beauty and fashion realms, where she is seen as a trendsetter with a natural and sophisticated style.
Océane by Mariana Saad
Mariana Saad is a top-tier Brazilian beauty influencer and entrepreneur. With a massive following on social media, she is a significant voice in the national beauty market. She has also developed her own successful product lines in partnership with Océane.
Eucerin
A pioneering Brazilian fashion and beauty blogger, Camila Coutinho is one of the most influential digital personalities in Brazil. Through her blog "Garotas Estúpidas" and her strong social media presence, she has built a reputation as a key opinion leader.