These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Philco Digital Glass PCHD stands out for its modern design and advanced features, making it a top choice for the trend-aware consumer. Its glass body is complemented by stainless steel accents and a digital control panel on the base, which allows for precise temperature adjustments from 50°C to 95°C. This level of control is perfect for preparing everything from delicate teas to chimarrão at the ideal temperature. The kettle's transparent body, which lights up during the boiling process, turns a simple utility into a visually engaging experience, pushing the trend of appliances that are both functional and beautiful kitchen decor. With a generous 1.7-liter capacity and a keep-warm function, it combines high-tech convenience with the sleek, clean look that defines the glass kettle trend.
Key Product: Digital Glass PCHD
MARKET LEADER
The Oster Tea Kettle is a standout product that perfectly captures the essence of the glass kettle trend by focusing on the user experience, especially for tea lovers. Its most notable feature is the inclusion of a removable stainless steel infuser, allowing users to brew tea directly in the kettle. The body is constructed almost entirely of glass, offering a clear view of the infusion process, which is a top-of-mind feature for enthusiasts. The design is simple and elegant, with a 1.8-liter capacity and an automatic shut-off for safety. The visual appeal of the glass combined with the specialized tea-making function makes this kettle an iconic product for those who appreciate both the taste and the ritual of preparing hot beverages.
Key Product: Oster Tea BVSTKE8001
MARKET LEADER
The Britânia BCH11 is a widely popular model that has made the glass kettle trend accessible to a broad audience in Brazil. It combines a modern and sophisticated design, featuring a transparent 1.8-liter glass jar with an LED light that illuminates the water as it boils, creating an attractive visual effect. This feature highlights the purity and cleanliness associated with glass. The kettle is designed for practicality and safety, with an automatic switch-off system that turns the unit off after the water has boiled. Its combination of elegant design, large capacity, and user-friendly safety features at a competitive price point has made it an iconic and top-of-mind choice for consumers embracing the glass appliance trend.
Key Product: BCH11 Glass
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, there's no significant upward momentum, and the lack of sales data prevents an assessment of volume growth. The trend maintains a moderate level of engagement due to its perceived health benefits and visual appeal.
Search interest for glass electric kettles has remained relatively stable over the past year, indicating consistent consumer demand. The trend is supported by its appeal to health-conscious consumers and its aesthetic in modern kitchens.
Google Trends (12 Months)