These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A universally acclaimed lip gloss, the Fenty Beauty Gloss Bomb is celebrated for its ability to deliver an explosive, mirror-like shine. Its formula is enriched with shea butter, which helps to hydrate and condition the lips, leaving them looking smoother and fuller. The texture is thick and luxurious without being sticky, providing a comfortable, high-shine finish that has been described as a "glass-like" coating. The product's signature XXL wand allows for a quick and generous application, ensuring lips are drenched in a single swipe. This gloss pushes the glass and mirror finish trend by offering a universally flattering, high-impact shine that makes lips appear instantly fuller and more reflective.
Key Product: Gloss Bomb Universal Lip Luminizer
MARKET LEADER
The Kiko Milano 3D Hydra Lipgloss is a standout product in the Brazilian market, frequently cited as a top choice for achieving a high-shine, 3D effect. Its formula is designed to provide a spectacular shine while also offering hydrating benefits, a key feature for the modern consumer. The texture is smooth and comfortable, avoiding the sticky feeling often associated with glosses. This product embodies the glass and mirror finish trend by creating a luminous, voluminous look that enhances the lips' natural shape, making them appear fuller and more defined with a wet-look shine. It is available in a wide range of colors and finishes, from transparent to highly pigmented.
Key Product: 3D Hydra Lipgloss
MARKET LEADER
A collaboration with the influential Brazilian beauty personality Niina Secrets, the Eudora Gloss Crystal is a top-of-mind product for consumers seeking an intense, crystal-like shine. The formula is praised for its comfortable, non-sticky texture and its ability to provide a sophisticated, mirrored effect. It contains crystalline particles that capture and reflect light, delivering a multidimensional and glassy finish. This gloss helps to push the trend by combining intense shine with hydrating properties, leaving lips feeling soft and looking luminous. It can be used alone for a natural look or over lipstick to add a layer of mirror-like gloss.
Key Product: Gloss Crystal Niina Secrets
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and significant cultural buzz driven by social media, suggesting strong engagement. While specific sales volume is unavailable, the growing search trend indicates a healthy and expanding market.
Search interest for this lip gloss finish shows a generally upward trend with some fluctuations, indicating growing popularity. The trend is being fueled by social media aesthetics and a desire for a dewy, luminous look.
Google Trends (12 Months)
Boca Rosa Beauty
Bianca Andrade, also known as Boca Rosa, is one of Brazil's most influential beauty entrepreneurs and digital influencers. Starting as a beauty blogger, she has built a massive following and launched her own highly successful makeup brand, Boca Rosa Beauty. Her influence is significant in the Brazilian mass market, with her product launches often becoming instant bestsellers.
Nah Cardoso by BLZ
Nah Cardoso is a prominent Brazilian influencer, blogger, and YouTuber who has a strong connection with the younger audience in Brazil. Known for her expertise in fashion, beauty, and lifestyle, her product collaborations are often highly anticipated and successful.
Sabrina Sato by Océane / Sabrina Sato & Hello Kitty
Sabrina Sato is a major Brazilian television host, actress, and model. Her charismatic personality and unique style have made her a fashion and beauty icon in Brazil, with significant influence over a broad demographic. Her collaborations in the beauty industry are closely watched and tend to set trends.