These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Luminous Dewy Skin Mist is an iconic, silky moisturizer in a spray form that can be used under or over makeup for a signature dewy glow. It is celebrated for its ability to impart radiant skin in just a few spritzes and is considered a worthy luxury investment for those seeking a dewy look. The formula contains a complex of Okinawa red algae, squalane, and silk extract, which work together to deliver deep hydration and nourishment, resulting in a luminous finish. Its ultra-fine mist application helps to create a smooth, dewy canvas without disturbing makeup, making it a top-of-mind product for achieving an instantly refreshed and glowing complexion.
Key Product: Luminous Dewy Skin Mist
MARKET LEADER
The Glazing Mist from Hailey Bieber's skincare line is a new and trending product specifically designed to achieve the "glazed skin" look she popularized. This superfine mist provides instant hydration and a next-level glowy finish. Its formula is packed with skin-loving ingredients like a ceramide trio to support the skin barrier, beta-glucan for long-lasting hydration, and ectoin, which helps bind water to the skin. While not a makeup setting spray, it is used to prep skin before makeup or as a finishing touch to add moisture and a radiant, dewy dream finish. Its association with the "glazed donut" trend and its certification by the National Eczema Association make it a top choice for trend-conscious consumers, including those with sensitive skin.
Key Product: Glazing Mist
MARKET LEADER
The Always an Optimist 4-in-1 Mist is a multitasking product from Selena Gomez's highly popular brand, Rare Beauty. It functions as a primer, makeup setter, and a refreshing spray that provides a hydration boost. The formula is infused with niacinamide and sodium hyaluronate, which help to hydrate the skin and leave a natural, dewy glow. This mist is celebrated for its ability to beautifully blend makeup for a more skin-like appearance while delivering a continuous dewy and fresh finish, making it a go-to for those with dry skin or anyone seeking a radiant look.
Key Product: Always an Optimist 4-in-1 Mist
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, sales volume has cooled in both value and premium segments, preventing a higher score. The trend maintains a solid presence with consistent, albeit reduced, sales.
Search interest for this product has remained relatively stable over the observed period, indicating consistent consumer engagement. The trend is well-established and continues to hold consumer attention.
Google Trends (12 Months)
TikTok Posts
Rhode
A model, media personality, and founder of the highly successful skincare brand Rhode, Hailey Bieber is a major force in the beauty industry. Her signature "glazed donut" skin aesthetic has become a viral phenomenon.
Rare Beauty
An internationally acclaimed singer, actress, producer, and founder of the inclusive and mission-driven cosmetics company Rare Beauty, Selena Gomez holds significant influence in the beauty space. Her brand is celebrated for its easy-to-use products that promote a natural, fresh-faced look.
Charlotte Tilbury
An Emmy-winning actress, singer, and global fashion icon, Zendaya is one of the most influential celebrities of her generation. Her red carpet appearances are meticulously watched, and her beauty looks often set trends.