These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The iCoffee Gooseneck Electric Kettle is an icon among specialty coffee enthusiasts in Brazil, representing the pinnacle of home-brewing technology. It is engineered for the user who seeks ultimate control over their brewing process. Its standout feature is a sophisticated digital base with precise temperature control, typically ranging from 40°C to 100°C, often managed by a high-quality STRIX controller for accuracy and safety. This allows users to heat water to the exact degree required for different types of tea or coffee, preventing scorching and ensuring optimal flavor extraction. The kettle's PID system maintains the set temperature with remarkable stability. Made from food-grade 304 stainless steel with elegant design accents like wood-finished handles, this kettle pushes the trend by combining professional-grade functionality with a minimalist, modern aesthetic that is highly sought after by trend-conscious consumers.
Key Product: Gooseneck Electric Kettle with Temperature Control 600ml
MARKET LEADER
As a globally recognized brand, Hamilton Beach brings a reliable and stylish option to the Brazilian market that has become a top-of-mind choice for those entering the world of specialty coffee. This kettle is celebrated for its classic design and user-friendly features. The defining long, curved "gooseneck" spout is specifically designed to provide a slow, steady, and precise water flow, which is critical for the even extraction demanded by pour-over brewing methods. A key feature that makes this model particularly trendy and accessible is the integrated analog thermometer on the lid, allowing users to monitor the water temperature for a more controlled, artisanal preparation without the complexity of digital controls. Its stainless steel construction, 1-liter capacity, and automatic shut-off feature combine safety, durability, and the precise functionality that helps drive the gooseneck trend forward.
Key Product: Gooseneck Electric Kettle 1L (ASWE-001)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, driven by cultural trends like artisanal coffee. While specific sales volume is unavailable, the increasing search activity suggests growing commercial traction.
Search interest for gooseneck kettles shows a clear upward trend, particularly in recent months. This indicates growing consumer interest and adoption of this specialized kitchen tool.
Google Trends (12 Months)
Bonavita
A renowned barista and a prominent voice in the Brazilian specialty coffee scene, associated with Unique Cafés, a respected coffee brand and educational platform.
Brewista
A renowned barista and a prominent voice in the Brazilian specialty coffee scene, associated with Unique Cafés, a respected coffee brand and educational platform.
Hario
A renowned barista and a prominent voice in the Brazilian specialty coffee scene, associated with Unique Cafés, a respected coffee brand and educational platform.