These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A deep and sensual interpretation of the iconic Black Opium, this fragrance aligns with the "refined gourmand" trend. It intensifies the original's coffee accord with a quartet of vanilla notes, including Vanilla Bourbon and Vanilla Absolute. This creates an intoxicating and sophisticated scent, with added layers of complexity from pear, cinnamon, and a white floral bouquet. Ideal for evening wear, it is praised in Mexico for its long-lasting and elegant aroma, showcasing how familiar sweet notes can be elevated into a luxurious experience.
Key Product: Black Opium Le Parfum
MARKET LEADER
Created by master perfumer Olivier Cresp, this iconic gourmand fragrance captures the essence of an Italian dessert. It opens with bright candied lemon, followed by a heart of orange blossom, creamy pannacotta, and a touch of rum, all resting on a warm vanilla base. Lauded in Mexico as an exquisite and original fragrance, it balances sweetness with freshness, demonstrating a more luminous and sophisticated side of the gourmand trend away from heavy, cloying scents.
Key Product: Devotion Eau de Parfum
MARKET LEADER
A playful and modern interpretation of the gourmand trend, this fragrance is a delicious explosion of dessert-inspired notes. It opens with nutty pistachio, hazelnut, and rum, evoking a decadent ice cream parlor. The heart has a delicate floral touch, while the base is a sweet symphony of whipped cream, marshmallow, and cotton candy. It embodies the whimsical and hyperrealistic side of the trend, pushing boundaries beyond typical vanilla and caramel into unique dessert aromas like pistachio gelato, making it a choice for consumers seeking a fun and distinctive scent.
Key Product: Yum Pistachio Gelato | 33
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable rather than rapidly growing, the consistent engagement and cultural resonance suggest a strong, established trend. The lack of sales data prevents a higher score, but the sustained interest points to a healthy market.
Search interest for gourmand perfumes has remained relatively stable over the past year, indicating a consistent level of consumer engagement. The trend is supported by ongoing cultural relevance and a desire for comforting, indulgent scents.
Google Trends (12 Months)
TikTok Posts
3 posts analyzed
5 posts analyzed
KOS Beauty
A Mexican influencer who started as a YouTuber and transitioned into a successful music career, becoming one of the most-streamed Mexican artists globally. She has her own beauty line and is a significant trendsetter for youth and pop culture markets.
Maison Francis Kurkdjian
A singer and actress with a long-standing career in Mexico and Latin America since childhood. She is a significant fashion and beauty influencer whose choices receive widespread media attention.