This trend centers on elevating the protein consumption experience by moving beyond basic flavors. Brands are innovating by launching gourmet and indulgent flavor profiles like Belgian chocolate, chocomaltine, and vanilla milkshake.
Trend signals, demand data, and market insights for this product
55/100
growing
R$30 - R$220
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Max Titanium
A renowned Brazilian fitness model and social media phenomenon, known for her dedication to bodybuilding and nutrition.
Growth Supplements
A professional Men's Physique athlete, coach, and one of Brazil's most recognized fitness influencers.
Soldiers Nutrition
A celebrated model, television personality, and businesswoman who is a massive fitness icon and influencer.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Atlhetica Nutrition's Best Whey line has been a major force in popularizing gourmet flavors in the Brazilian market, having been elected the best protein in Brazil for two consecutive years. The Brigadeiro Gourmet flavor transforms a staple supplement into a delicious, guilt-free version of one of Brazil's most beloved desserts. The product is a blend of concentrated, isolated, and hydrolyzed whey proteins (WPC, WPI, WPH), offering 25 grams of high biological value protein per serving. This formulation aids in muscle gain and recovery and promotes satiety.
Key Product: Best Whey - Brigadeiro Gourmet
MARKET LEADER
Growth Supplements is renowned for its extensive and creative flavor portfolio. The Doce de Leite flavor stands out as a top-of-mind choice that captures a quintessential Brazilian taste. This product provides a high-quality protein source while delivering an authentic and pleasant flavor experience. The Whey Protein Concentrado offers around 23 grams of protein per serving and is known for its excellent solubility and cost-effectiveness, making gourmet flavors accessible to a broad consumer base.
Key Product: Whey Protein Concentrado - Doce de Leite
MARKET LEADER
Dux Nutrition offers high-quality, pure protein with a focus on exceptional taste. The Doce de Leite flavor is a standout, praised for its authentic and intense taste that appeals to consumers who love sweet, dessert-like profiles. This product delivers 20 grams of 100% pure whey protein per serving, with a complete amino acid profile. By combining premium ingredients with sophisticated and genuinely delicious flavors, Dux positions its whey protein as a premium, enjoyable part of a healthy lifestyle.
Key Product: Whey Protein Concentrado - Doce de Leite
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