These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The MZ Wallace Small Sutton Deluxe is a versatile and lightweight travel companion known for its signature quilted nylon design. It features a water-resistant oxford fabric, making it durable for various travel conditions. The bag is designed for ultimate organization with five interior pockets and a detachable pouch, perfect for keeping travel documents, a phone, and other essentials in order. Its adjustable and comfortable nylon strap allows it to be worn as a crossbody, while padded and reinforced leather handles offer an alternative carrying option as a tote. This adaptability and thoughtful design make it a top choice for travelers who prioritize both style and practicality.
Key Product: Small Sutton Deluxe
MARKET LEADER
True to its name, The Featherlight Crossbody from Away is designed to be exceptionally lightweight and roomy without appearing bulky. This bag is praised for its smart, travel-centric features, including a discreet side pocket ideal for stashing a passport or cash securely. A unique zippered compartment is cleverly built into the strap for smaller items like lip balm or earbuds. Made to be easily packed into a suitcase, it offers ample space for daily essentials when you reach your destination. Its minimalist design and practical details have made it a top overall pick for a versatile travel crossbody.
Key Product: The Featherlight Crossbody
MARKET LEADER
A viral sensation that has proven its staying power, the Lululemon Everywhere Belt Bag is the epitome of a trendy, hands-free solution. While technically a belt bag, it is most popularly worn as a crossbody sling, keeping essentials close to the body. It's made from a water-repellent fabric, ensuring your belongings stay dry. The bag features both an exterior zippered pocket for quick access to your phone and interior pockets to organize your must-haves. Its compact size and casual, sporty aesthetic make it an iconic choice for trend-conscious consumers on the go.
Key Product: Everywhere Belt Bag 1L
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest has been somewhat variable, it shows a recent upward trajectory. Sales volumes are strong, particularly in the value segment which is showing growth, contributing to a high trend score.
Search interest shows a recent upward trend after a period of fluctuation, indicating growing consumer interest. The theme is highlighted as a practical and stylish travel essential, suggesting continued relevance.
Google Trends (12 Months)
TikTok Posts
Valentino Garavani
A British fashion icon, model, and designer, Alexa Chung has long been a trendsetter with her effortlessly cool and eclectic style. Her sartorial choices are closely watched and often dictate what becomes popular in the mass market, making her a significant influencer in the fashion world.
Coach
An Academy Award-winning actress with a massive following, Anne Hathaway's style evolution has made her a fashion icon. Her influence extends from red carpet glamour to everyday street style, where her choices are often emulated by a wide audience.
Various, including a notable affinity for Coach's Tabby bag.
A global superstar in music, film, and fashion, Jennifer Lopez is a powerhouse of influence. Her glamorous and often trend-setting style is followed by millions, and her shift towards more practical accessories has not gone unnoticed.