These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Specifically formulated to alleviate tension and fatigue from intense physical activity, this gel uses Erva Baleeira (Cordia verbenacea), a Brazilian native plant known for its anti-inflammatory and muscle-relaxing properties. It provides a refreshing and relaxing sensation through mint oil and is quickly absorbed, leaving the skin smooth and dry.
Key Product: Gel Anticansaço Sport
MARKET LEADER
Marketed as a practical alternative to ice baths, this gel leverages cryotherapy and nanotechnology to deliver an intense and prolonged cooling effect that reduces muscle fatigue, inflammation, and swelling. Its nanovectorized active ingredients ensure deep and rapid absorption, accelerating the recovery process. The formula is vegan and non-toxic.
Key Product: Nanogel Crioterápico TOFF CRIO
MARKET LEADER
Made with 97% natural ingredients, this post-workout gel is designed to reduce muscle and mental fatigue. Its key innovation is the use of nanovectorized Jambu, an Amazonian plant extract with natural anesthetic properties for prolonged relief. The formula also includes prebiotics and a blend of essential oils like mint and eucalyptus for a naturally refreshing sensation.
Key Product: Gel Pós-Treino
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong engagement with advanced recovery solutions and a growing interest from athletes seeking performance advantages. While specific sales volume is unavailable, the consistent search interest and cultural relevance point to significant growth potential.
Search interest for high-performance athlete gels shows a consistent upward trend, indicating growing consumer interest. The focus on advanced technology and performance enhancement in research suggests this trend is gaining momentum.
Google Trends (12 Months)
Above
One of the most famous football players in the world and a global icon. As the forward for Al Hilal and the Brazilian national team, his influence extends far beyond the pitch. His immense popularity in Brazil and internationally makes him a massive trendsetter, particularly in the realms of sports, fashion, and personal care. A YouTube video from May 2024 confirmed a partnership and promotional event between Neymar Jr. and the brand Above, highlighting their collaboration.