These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The SKIN1004 Madagascar Centella Ampoule is an iconic, minimalist formula celebrated for its soothing and hydrating properties. It is formulated with 100% Centella Asiatica extract sourced from Madagascar, an ingredient renowned for calming irritation, replenishing moisture levels, and strengthening the skin barrier. A compromised skin barrier loses moisture more easily, so by reinforcing it, this ampoule helps the skin retain hydration for a longer period. Its lightweight, watery texture absorbs quickly, making it a top choice for the humid Philippine climate and a go-to for consumers looking to soothe sensitivity and achieve a plump, hydrated complexion. Its immense popularity and single-ingredient focus make it a top-of-mind product for anyone seeking pure and potent hydration.
Key Product: Madagascar Centella Ampoule
MARKET LEADER
The COSRX Full Fit Propolis Light Ampoule is a cult favorite that delivers a powerful dose of hydration and nourishment. Containing 83% Black Bee Propolis Extract, this ampoule is a powerhouse for moisturizing the skin, improving its texture, and leaving it with a healthy, radiant glow without a sticky feeling. Propolis is a trending ingredient valued for its antibacterial, anti-inflammatory, and intense hydration benefits. This product pushes the hydrating trend by not only providing immediate moisture but also by revitalizing dull skin and soothing redness, contributing to an overall healthier and more resilient skin barrier.
Key Product: Full Fit Propolis Light Ampoule
MARKET LEADER
The Pyunkang Yul Moisture Ampoule is specifically engineered to be a "hydration booster" for all skin types. Its unique, honey-like texture adheres to the skin to lock in moisture effectively throughout the day. The formula's star ingredient is Coptis Japonica Root Extract, which is known for its potent soothing and hydrating capabilities. This ampoule embodies the trend of using minimal, yet powerful, ingredients to achieve maximum hydration. It helps to calm the skin, reduce its temperature, and provide a supple, bouncy complexion, making it an iconic product for consumers prioritizing deep and lasting hydration.
Key Product: Moisture Ampoule
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there's no sales data to confirm volume, the search interest shows a positive trajectory and consistent engagement. The trend is driven by a fundamental need for hydration and aligns with broader skincare movements, suggesting good potential for growth.
Search interest for hydrating ampoules shows a general upward trend with some fluctuations, indicating growing consumer interest. The trend is supported by its positioning as a foundational skincare product suitable for various skin types and climates.
Google Trends (12 Months)
TikTok Posts
10 posts analyzed
Round Lab
A highly regarded skincare influencer in the Philippines with a significant following on YouTube and other social media platforms, known for his in-depth and well-researched content.
Pond's
One of the most influential A-list actresses in the Philippines with a massive fan base and significant influence over the mass market.