These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A standout in the local beauty scene, this facial mist is celebrated for its restorative and hydrating properties. Inspired by the serene glow of a beach nap, it is designed to be a quick "vacation for your skin." Gentle enough for sensitive skin, it provides detoxification and hydration with ingredients like coconut fruit extract, hydrolyzed oat protein, and niacinamide to soothe, moisturize, and brighten. Its popularity led to a jumbo-sized 500ml refill bottle. It focuses on gentle, effective hydration and a "skin-like" finish.
Key Product: TLC Spray Restorative Facial Mist
MARKET LEADER
An iconic product for achieving an instant dewy glow, this mist is formulated with a refreshing cocktail of peach extracts and hyaluronic acid to soothe, hydrate, and lock in moisture. Another popular variant, the 3-in-1 Makeup Setting Spray & Hydrating Mist with SPF 40, offers hydration, sun protection, and extends makeup wear for up to 12 hours with Niacinamide. The product's versatility and skin-caring ingredients make it a top choice for consumers seeking both performance and nourishment.
Key Product: Fresh Skin-Hydrating Ultra-Fine Mist
MARKET LEADER
A globally recognized product known for its soothing and hydrating capabilities. Sourced from a thermal dermatology center in Europe, this mist has a unique mineral composition rich in selenium, providing antioxidant and skin-softening properties. It is exceptionally gentle and suitable for all skin types, especially sensitive skin, helping to calm irritation and redness. It can be used to tone skin, set makeup, or refresh the face. Its minimalist, science-backed approach reinforces the trend of valuing gentle, effective ingredients.
Key Product: Thermal Spring Water
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, there is moderate engagement due to its relevance in current beauty trends. The lack of sales data prevents a higher score, but the consistent interest suggests a steady market.
Search interest for hydrating face mists has remained consistently stable over the observed period. The trend is driven by ongoing needs for skin hydration and the popularity of K-beauty aesthetics.
Google Trends (12 Months)
d'Alba
A South Korean superstar, also known as Dara, who first gained fame in the Philippines. She is considered a leading figure in the influence of the Korean wave in the Philippines and is affectionately called the "Pambansang Krung-Krung" (National Crazy Personality) by her loyal fanbase.
Issy & Co.
A top-tier Filipino beauty and lifestyle influencer known for her in-depth product reviews and "Get Ready With Me" (GRWM) videos. She is a trusted voice and key opinion leader in the local beauty industry.
blk Cosmetics
A prominent Filipino actress, host, model, and entrepreneur. She is the co-founder of the beauty brand blk Cosmetics, which promotes "Uncomplicated Beauty" and is 100% vegan and cruelty-free.