These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A global icon in hydration, the Neutrogena Hydro Boost Water Gel is celebrated for its exceptionally lightweight, oil-free texture that is absorbed almost instantly. Its formula combines hyaluronic acid with glycerin to not only attract moisture but also to lock it in, promising up to 48 hours of hydration. This product is a key driver of the gel-cream trend, offering a refreshing sensory experience and leaving the skin feeling smooth, supple, and hydrated without any greasy residue, making it a favorite for all skin types, especially combination to oily skin. Its ability to be worn comfortably under makeup has also contributed to its iconic status.
Key Product: Hydro Boost Water Gel
MARKET LEADER
Vichy's Minéral 89 is a minimalist yet powerful formula that has quickly become a cult favorite. It is composed of 89% Vichy Volcanic Water, rich in 15 essential minerals, and natural origin hyaluronic acid. This unique combination works to fortify the skin's barrier, making it more resistant to external aggressors like pollution, while providing a significant boost of hydration. Its fresh, gel-like texture is rapidly absorbed, leaving the skin feeling plump, soothed, and toned. Minéral 89 is celebrated for its versatility and suitability for even sensitive skin, pushing the trend of combining mineral-rich thermal water with high-performance actives for enhanced skin health.
Key Product: Minéral 89 Hyaluronic Acid Face Serum
MARKET LEADER
This serum from La Roche-Posay is a top-of-mind product for those seeking intense hydration combined with anti-aging benefits. It features a duo of hyaluronic acids—a larger molecule to hydrate the surface and a smaller, fragmented one to penetrate deeper and help plump the skin from within. The formula is further enhanced with Vitamin B5 (Panthenol) and Madecassoside, known for their repairing and soothing properties, which help to restore the skin's barrier. The aqua-gel texture is refreshing and, while slightly more viscous than other gels, it provides a noticeable effect of rested and deeply hydrated skin, making it a go-to for consumers looking to address both dehydration and the first signs of aging.
Key Product: Hyalu B5 Repair Serum
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural buzz around hyaluronic acid's benefits. While specific sales volume is unavailable, the growing search interest suggests increasing consumer demand and potential for high sales.
Search interest for hydrating hyaluronic acid face gel shows a clear upward trend, particularly in recent months. The product is gaining traction as consumers increasingly understand the importance of hydration for all skin types.
Google Trends (12 Months)
L'Oréal Paris
A renowned Brazilian actress, TV host, and producer, Taís Araújo is one of the most influential personalities in Brazil. She is a powerful voice for diversity, representation, and female empowerment and has a long-standing partnership of over 15 years with L'Oréal Paris.
Neutrogena
A 21-year-old Canadian singer, songwriter, and dancer who has quickly risen to global stardom. Her relevance in Brazil is amplified by her large following among the younger generation and her appointment as a global brand ambassador for Neutrogena.