These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Dior's Addict Lip Glow Oil is a luxurious hybrid that combines the intense hydration of a lip care product with the mirror-like shine of a gloss. Its formula is enriched with cherry oil, which protects against stress factors and drying, providing long-lasting nourishment. The gloss creates a custom, subtle tint that adapts to the natural color of the lips, enhancing their beauty while providing a tangible plumping effect. This product is celebrated for its non-sticky, non-greasy texture that glides on smoothly, making it a staple for those seeking both a glamorous finish and deep lip care.
Key Product: Addict Lip Glow Oil
MARKET LEADER
A viral sensation, the Fenty Beauty Gloss Bomb Universal Lip Luminizer is renowned for its ability to deliver explosive shine that flatters all skin tones. What sets it apart as a hybrid product is its formula enriched with shea butter, which conditions the lips from within, ensuring they remain soft and moisturized. The gloss has a substantial, yet non-sticky feel and an addictive peach-vanilla scent. It's designed to be worn alone for a brilliant shine or layered over lipstick, pushing the trend of a comfortable, nourishing, and universally appealing gloss.
Key Product: Gloss Bomb Universal Lip Luminizer
MARKET LEADER
Tower 28's ShineOn Milky Lip Jelly is a cult favorite, particularly within the clean beauty community, for its unique gloss-oil hybrid formula. It's packed with a blend of five nourishing plant-based oils, including apricot kernel and raspberry seed oil, to provide the hydration of a balm with the high-shine finish of a gloss. Designed for sensitive skin, the formula is vegan, cruelty-free, and free of common irritants. This product delivers a translucent, milky wash of color that makes lips appear fuller and healthier, perfectly capturing the trend of a comfortable, skincare-infused lip gloss.
Key Product: ShineOn Milky Lip Jelly
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows moderate search interest and consistent, meaningful sales growth in both value and premium segments. This indicates a healthy and expanding market for hydrating hybrid lipglosses.
Search interest for hydrating hybrid lipgloss shows a generally upward trend with some fluctuations, indicating growing consumer interest. The product's focus on skincare benefits and everyday wear aligns with current beauty trends.
Google Trends (12 Months)
TikTok Posts
3 posts analyzed
Rhode
A model, entrepreneur, and trendsetter, Hailey Bieber's influence on the mass market is undeniable. Her "glazed donut" skin aesthetic set global beauty standards, and she has translated that dewy, effortless look into her own wildly successful beauty brand, Rhode.
Kylie Cosmetics
A media personality and businesswoman, Kylie Jenner has built a beauty empire that has reshaped the cosmetics industry. She leveraged her massive social media following to turn her initial "Lip Kits" into the global phenomenon that is Kylie Cosmetics.
Fenty Beauty
An Emmy-winning actress and global fashion icon, Zendaya holds significant influence over the mass market. Unlike celebrities with their own beauty lines, Zendaya's product choices are often seen as authentic personal endorsements, which adds to their impact.