These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Natura Ekos Castanha Polpa Esfoliante (Exfoliating Pulp) is an iconic product that leverages the nourishing power of Amazonian ingredients. It is formulated with raw Castanha (Brazil nut) oil, which is rich in Omega-6 and Omega-9, providing deep nourishment and stimulating the production of skin-structuring proteins. The scrub uses natural exfoliants like linseed particles to gently remove dead cells without stripping the skin's moisture. Its creamy, pulp-like texture is a key attribute, transforming the exfoliation process into a hydrating treatment that leaves the skin soft, renewed, and intensely moisturized. This product pushes the trend by showcasing the effectiveness of native Brazilian ingredients in creating a product that is both sustainable and highly nourishing.
Key Product: Ekos Castanha Polpa Esfoliante
MARKET LEADER
Granado, a brand with a long-standing history in Brazil, offers the Terrapeutics Calêndula Regenerador Esfoliante Corporal (Calendula Regenerating Body Scrub). This scrub is designed to be gentle yet effective, making it suitable for those who want exfoliation without the risk of irritation. Its formula is enriched with calendula extract, known for its calming and healing properties, which helps to soothe the skin during exfoliation. The product uses sugar as a natural exfoliant, which dissolves gently, and is combined with cupuaçu butter and Brazil nut oil to ensure deep hydration and regeneration. This scrub exemplifies the trend by merging gentle exfoliation with the powerful moisturizing and soothing benefits of natural oils and extracts, leaving the skin revitalized and silky.
Key Product: Terrapeutics Calêndula Regenerador Esfoliante Corporal
MARKET LEADER
Sallve's Esfoliante Corporal Hidratante (Hydrating Body Scrub) is a modern take on exfoliation, combining both physical and chemical exfoliants for a comprehensive treatment. The formula includes biodegradable bamboo particles for physical exfoliation and 7% AHA (Alpha-Hydroxy Acids) for a chemical peel that promotes cell renewal. What sets this product apart and places it firmly within the hydrating trend is its creamy texture and the inclusion of moisturizing ingredients that prevent the skin from drying out. It effectively removes dead cells, helps with issues like ingrown hairs, and leaves the skin smooth, even-toned, and hydrated. This product pushes the trend by integrating active skincare ingredients (AHAs) typically found in facial care into a body product, offering a multi-level approach to exfoliation and hydration.
Key Product: Esfoliante Corporal Hidratante
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows fluctuating but generally increasing search interest, suggesting growing engagement. Without sales data, it's difficult to assess volume, but the upward momentum in searches points to potential growth.
Search interest shows a pattern of increasing and then decreasing, indicating a trend that is gaining traction but has not yet stabilized. The recent spikes suggest growing consumer engagement.
Google Trends (12 Months)
TikTok Posts
Natura
World-renowned Brazilian supermodel and environmental activist. She has been a prominent ambassador for Natura since 2021.
Sol de Janeiro
Global music superstar and one of Brazil's most powerful influencers. She has an established partnership with Sol de Janeiro.
L'Oréal Paris
Highly respected Brazilian actress, television host, and a leading ambassador for L'Oréal Paris in Brazil for over a decade.