These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Episol Intense Bruma FPS 50 is a standout product for its multi-benefit formula. It provides high protection against UVA, UVB, and infrared A rays while delivering a significant hydrating action, a feature frequently highlighted in its promotion. This makes it ideal for the Brazilian climate, where sun exposure can lead to skin dehydration. Its bruma (mist) format allows for practical, quick absorption and can even be applied to wet skin, reinforcing the trend of user-friendly and effective sun care. The formula is also praised for its antioxidant properties, which help preserve collagen.
Key Product: Episol Intense Bruma FPS 50
MARKET LEADER
ISDIN's Fusion Air SPF 50+ is recognized for its ultra-light, dry-touch mist that provides high UVA and UVB protection while actively moisturizing the skin. The product is described as refreshing and hydrating without leaving any oily residue, a key factor for comfort in Brazil's warm weather. Its fast-absorbing formula prevents skin dryness and premature aging, pushing the trend of sunscreens that double as daily skincare. The spray application is convenient for covering the entire body easily.
Key Product: Fotoprotector Fusion Air SPF 50+
MARKET LEADER
NIVEA SUN's Protect & Fresh line is a popular and accessible choice that aligns with the hydrating sunscreen trend. The spray format offers a refreshing sensation upon application, and its formula is designed to be quickly absorbed while providing immediate UVA/UVB protection. Specifically, the line is promoted as offering protection and hydration in a single product, often containing ingredients like Pantenol to moisturize the skin deeply. Its lightweight, non-oily texture makes it a go-to for daily use and for those who dislike the heavy feeling of traditional sunscreens.
Key Product: NIVEA SUN Protect & Fresh FPS 50
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, suggesting increasing engagement with this product format. While specific sales data is unavailable, the growing search volume and cultural relevance point towards significant potential for sales growth.
Search interest for hydrating sunscreen mist has shown a clear upward trend, particularly in recent months, indicating growing consumer demand. The product is gaining traction as a practical and convenient sun protection solution.
Google Trends (12 Months)
TikTok Posts
51 posts analyzed
PINK CHEEKS
Digital creator, actress, and entrepreneur with millions of followers on social media. She is also an advocate for a wellness-oriented lifestyle.
ISDIN
Actress and a global fashion icon with a career that started in childhood.