Hydrating Water Face Gels are ultra-lightweight, water-based formulas designed to deliver an intense burst of moisture without a heavy or greasy feel. These gels are often packed with humectants like hyaluronic acid, resulting in a plump, dewy complexion.
Trend signals, demand data, and market insights for this product
65/100
growing
AU$16 - AU$85
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Go-To Skincare
Australian author, journalist, and entrepreneur. Founder of the skincare brand Go-To.
Tatcha
Global music icon, entrepreneur, and fashion mogul. Founder of Fenty Beauty and Fenty Skin.
Neutrogena
Canadian singer, songwriter, and dancer with growing international fame, particularly among a younger demographic.
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A cult-favourite, the Clinique Moisture Surge is an oil-free gel-cream that has become synonymous with intense hydration. Its lightweight, refreshing formula penetrates deep into the skin, providing a moisture boost that is said to last for 100 hours. The product's key ingredients, including Aloe Bioferment and Hyaluronic Acid, work to attract and retain moisture, leaving the skin looking plump and glowing. This iconic product helps to push the trend by offering a multi-purpose solution that can be used as a daily moisturiser, a five-minute mask, or even applied over makeup for a dewy highlight, making it a versatile and top-of-mind choice for consumers seeking a water-based hydrator.
Key Product: Moisture Surge 100H Auto-Replenishing Hydrator
MARKET LEADER
Tatcha's The Water Cream is a prime example of the luxurious side of the water gel trend, offering an oil-free, anti-aging moisturiser that is a best-seller in the Australian market. The formula features Japanese botanicals like wild rose and leopard lily, which work to clarify and refine the skin's texture while providing powerful hydration. When applied, the cream releases a burst of skin-improving nutrients and refreshing moisture, leaving the skin with a smooth, poreless finish without any sticky or greasy residue. Its ability to deliver hydration while balancing oil production makes it an iconic product that perfectly encapsulates the sophisticated, effective, and lightweight feel of the hydrating water gel trend.
Key Product: The Water Cream
MARKET LEADER
A powerhouse from the world of K-beauty, the Laneige Water Bank Blue Hyaluronic Gel Moisturizer is a top-of-mind product for those seeking a refreshing and soothing hydration experience. This gel-type moisturiser is formulated with Blue Hyaluronic Acid, which is micro-sized for better and faster absorption into the skin. It provides cooling relief and helps to strengthen the skin's moisture barrier without feeling heavy. The product's lightweight texture and ability to provide long-lasting hydration make it a trendy and influential choice in Australia, pushing the water gel trend forward with its innovative formulation and focus on deep, refreshing moisture.
Key Product: Water Bank Blue Hyaluronic Gel Moisturizer
Submit your design with target specs, and we'll connect you with vetted manufacturers.