These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Glowmotions Glow Body Oil is a highly sought-after product that imparts a luminous, sun-kissed sheen to the skin. It's designed to be transfer-resistant and is infused with the brand's signature Cheirosa '62 fragrance, a warm blend of pistachio, salted caramel, and vanilla. The oil not only provides a visible glow but also nourishes the skin with ingredients like Cupuaçu Butter for locking in moisture and Açaí Oil, which is rich in antioxidants. This product helps consumers achieve a healthy-looking radiance, blurring imperfections and leaving the skin feeling soft and hydrated. Its popularity makes it a top-of-mind choice for consumers seeking a dramatic, shimmering body glow.
Key Product: Glowmotions Glow Body Oil (shades include Copacabana Bronze and Rio Sunset)
MARKET LEADER
Eudora's Aurien Gold Illuminating Lotion provides the skin with a radiant and perfumed softness. It features a creamy texture that promises hydration for up to 48 hours while also acting as a deodorant. The product leaves the skin with a soft, velvety touch and an intense, luxurious floral-woody fragrance. This lotion is a key product for achieving an illuminated look, combining long-lasting moisture with a sophisticated shimmer, making it a staple for consumers who want to highlight their skin with a touch of glamour.
Key Product: Aurien Gold Loção Iluminadora Desodorante Corporal
MARKET LEADER
O Boticário's Lily Glow Illuminating Jelly offers a sophisticated glow effect with a satin-like texture that is quickly absorbed by the skin. It provides deep hydration and is infused with the classic and intense fragrance of the Lily line. The product contains shimmer particles that illuminate the skin, resulting in a glowing, hydrated, and perfumed appearance. This gel-based formula is a modern take on body illumination, pushing the trend by offering a refreshing texture combined with a lasting, elegant scent and a noticeable radiance.
Key Product: Geléia Iluminadora Corporal Lily Glow
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some fluctuations, it has maintained a steady level without significant growth or decline, suggesting moderate engagement. The lack of sales data prevents a full assessment of commercial traction, but the consistent search interest points to a stable, albeit not rapidly expanding, market.
Search interest for this product has remained relatively stable over a long period, indicating consistent consumer engagement. The trend is driven by a desire for a healthy, radiant appearance, which is a consistent beauty goal.
Google Trends (12 Months)
TikTok Posts
77 posts analyzed
O Boticário
Isis Valverde is a highly acclaimed Brazilian actress, renowned for her leading roles in numerous successful telenovelas and films. With millions of followers on social media, she is a major style and beauty icon in Brazil, making her a powerful trendsetter.
Deb by Deborah Secco
Deborah Secco is a veteran Brazilian actress with a career spanning decades in television, film, and theater. A household name in Brazil, she has leveraged her recognition to launch her own beauty and fragrance line, making her a credible and influential figure.
Océane
Sabrina Sato is a Brazilian television host, comedian, and businesswoman who became famous on "Big Brother Brasil." She is now one of Brazil's most recognizable media personalities and a significant fashion and beauty influencer, known for her bold and trend-setting style.