These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A market leader in high-absorption vitamins, Lipo-Sachets deliver vitamin C using patented LIPOSHELL® technology. This method encases the vitamin C in a liposomal barrier, protecting it from degradation in the digestive system and allowing for up to 80% higher absorption than standard vitamin C supplements. These single-dose sachets are positioned as a premium, potent option for consumers seeking effective immune system support, help in reducing the severity of cold and flu symptoms, and antioxidant protection. The convenience of the sachet, which can be consumed directly or mixed with water, makes it an iconic and top-of-mind choice for a high-potency immunity boost.
Key Product: Vitamin C Lipo-Sachets
MARKET LEADER
Ener-C is a popular effervescent multivitamin drink mix that comes in convenient, single-dose sachets. It is known for its dual-action approach of supporting both immunity and energy levels. Each sachet provides a high dose of 1,000 mg of vitamin C along with essential B vitamins and electrolytes, making it a go-to for daily wellness, hydration, and immune defence. The product's appeal lies in its range of natural fruit flavours and its formulation without artificial sweeteners, positioning it as a tasty and health-conscious way to push the trend of drinkable immune support.
Key Product: Ener-C Vitamin C Multivitamin Drink Mix
MARKET LEADER
As one of Australia's most influential vitamin brands, Swisse offers a popular powdered option for daily immune defence. This product combines high-strength vitamin C with zinc, two key nutrients recognized for their role in supporting healthy immune function and reducing the duration and severity of common cold symptoms. While sold as a powder in a tub rather than individual sachets, it embodies the trend of drinkable supplements that offer a flexible and potent dose of immunity support. Its formulation as a pleasant-tasting orange-flavoured drink makes it a top-of-mind choice for trend-aware consumers loyal to major, trusted brands.
Key Product: Swisse Ultiboost High Strength Vitamin C + Zinc Powder
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance due to a focus on preventative health. However, without sales data indicating growth, the score reflects steady but not rapidly expanding market engagement.
Search interest for Immunity Support Sachets has remained consistently stable over the observed period. This indicates a steady, ongoing demand rather than rapid growth or decline.
Google Trends (12 Months)
WelleCo
Australian supermodel, businesswoman, and wellness advocate. Co-founded the global wellness company WelleCo in 2014.
Kissed Earth
Australian television host, model, and certified health coach. Co-founded the wellness brand Kissed Earth in 2019.