These are protein bars designed to replicate the taste and texture of popular desserts and sweets. Flavors like "Bombom Crocante," "Doce de Leite," and "Ovomaltine" are gaining traction.
Trend signals, demand data, and market insights for this product
65/100
sustained
R$19 - R$270
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Growth Supplements
A highly influential figure in Brazil, transitioning from a celebrated professional bodybuilder to a state deputy in São Paulo. He is a long-standing icon in the Brazilian fitness scene, known for his "Fika Grande Porra" (Get Big Dammit) catchphrase.
Integralmédica
Juliana "Juju" Salimeni is a model, entrepreneur, and one of Brazil's most recognizable fitness personalities. She is also a co-owner of Ironberg, the largest gym in Latin America.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Whey Grego Bar by Nutrata, particularly in its Doce de Leite Havanna flavor, is a prime example of an indulgent protein snack. This product is a collaboration with the renowned Argentine brand Havanna, famous for its traditional dulce de leche. The bar is designed to offer a sophisticated and satisfying taste experience, combining the creamy texture of Greek yogurt with a rich, authentic dulce de leche filling and a smooth dark chocolate coating. It has been praised by consumers for its unique and delicious flavor, successfully positioning itself as a premium, dessert-like option in the protein bar category. Beyond its taste, the bar is fortified with a blend of vitamins and minerals, making it a functional treat for post-workout recovery or a satisfying snack.
Key Product: Whey Grego Bar - Doce de Leite Havanna
MARKET LEADER
Bold Snacks has carved out a niche by creating protein bars that are, as the brand says, "delicious with force." The Bold Bar in Banoffee flavor perfectly captures the essence of a classic dessert in a high-protein format. It features a white chocolate coating with a creamy caramel and banana-flavored filling, delivering the taste of the traditional English pie. This bar is known for its soft texture and is marketed as a guilt-free way to satisfy sweet cravings, containing 20g of protein with no added sugar. The brand encourages consumers to heat the bar in a microwave for 15 seconds, which enhances its gooey, dessert-like quality and reinforces its position as an indulgent yet healthy snack.
Key Product: Bold Bar - Banoffee
MARKET LEADER
Integralmédica, a leader in the Latin American supplement market, targets serious athletes with its Darkness line, which includes the highly indulgent Darkness Whey Bar. The Doce de Leite flavor stands out as a robust and satisfying option that functions as a rewarding treat. This bar is notable for its substantial 90g size and a high protein content of 24g, designed to support intense training and muscle recovery. It is formulated with high-value milk proteins and features a creamy, crunchy filling that elevates it beyond a typical supplement. The combination of its large size, high protein concentration, and rich dessert flavor makes it an iconic product for consumers seeking both performance and indulgence.
Key Product: Darkness Whey Bar - Doce de Leite
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