These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An iconic multi-layered protein bar with a biscuit base, creamy center, and toppings, designed to mimic an actual cheesecake. It transforms a classic dessert into a convenient, high-protein snack, known for its soft, chewy texture and rich flavor profiles.
Key Product: Cheesecake Protein Bar
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MARKET LEADER
A collaboration with the classic Australian chocolate bar, Violet Crumble. This soft protein bar incorporates the familiar honeycomb and chocolate flavor of the iconic confectionery, blending the appeal of a nostalgic treat with the functional benefits of a protein bar.
Key Product: Violet Crumble Soft Protein Bar
MARKET LEADER
Part of the ReFil range, this product aims to bridge the gap between traditional chocolate bars and healthier alternatives. It delivers the taste and experience of a classic caramel-filled chocolate bar but with less than a teaspoon of sugar, no sugar alcohols, and added protein and fiber.
Key Product: ReFil Creamy Caramel
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, suggesting a solid market presence. However, the lack of significant upward momentum or sales data prevents a higher score.
Search interest for indulgent protein snacks has remained consistently stable over the observed period. This indicates a steady, ongoing consumer demand for these types of treats.
Google Trends (12 Months)
Tropeaka, Blue Dinosaur
A prominent Australian influencer in the health, fitness, and wellness space with over 1.2 million Instagram followers. Her content includes vlogs, fitness challenges, and recipes, significantly impacting her audience's purchasing habits.
Centr
An international movie star from Australia with a monumental influence on health and fitness through his fitness app, Centr. He is also a global ambassador for Swisse.