Inspired by the "Jujuba Joia" (Jelly Jewel) trend, this theme features lip glosses with vibrant, often translucent colors. These products have a thick, cushiony texture reminiscent of jelly or vinyl.
Trend signals, demand data, and market insights for this product
68/100
growing
R$3 - R$144
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Eudora
A Brazilian television presenter, actress, and entrepreneur who rose to fame on the reality show "Big Brother Brasil." She is a major force in fashion and beauty, known for her bold and trendsetting style, particularly her influential Carnival looks.
WePink
One of Brazil's most powerful influencers and entrepreneurs with a massive following on Instagram and TikTok. She co-founded her own successful beauty and cosmetics company, WePink.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Kiko Milano's 3D Hydra Lipgloss is an iconic product celebrated for its dimensional, ultra-shiny finish that aligns perfectly with the jelly gloss trend. Its formula is designed to create a 3D effect, making lips appear fuller, smoother, and more luminous without a sticky feeling. The soft, comfortable texture and a wide array of available shades—from transparent to pigmented and pearly—make it a versatile choice for achieving a high-impact, wet-look shine. Praised for its intense brightness and volumizing appearance, this gloss is a top-of-mind product for consumers seeking a sophisticated, mirror-like polish on the lips.
Key Product: 3D Hydra Lipgloss
MARKET LEADER
The Gloss Crystal from the Niina Secrets line by Eudora is a standout product that perfectly captures the essence of the jelly and glass-lip trend in the Brazilian market. It is renowned for delivering a "super espelhado" or super-mirrored shine that creates an "efeito vidro" (glass effect) on the lips. This is achieved through a formula enriched with crystal particles that reflect light, providing an intense, multi-dimensional glow. Beyond its striking visual effect, the gloss features a comfortable, non-sticky texture and contains nourishing ingredients like rose oil and vitamins, which also help in collagen formation, pushing the trend towards products that combine high-performance aesthetics with lip care.
Key Product: Gloss Crystal
MARKET LEADER
Launched in mid-2025, the BT Vinyl line by Bruna Tavares quickly became a key player in the vinyl trend. This product delivers the high-shine, lacquered "efeito vinil" that is central to the theme, combining the intense color of a lipstick with the mirror-like finish of a gloss. Its formula was developed to create a flexible and comfortable film on the lips, ensuring long-lasting, intense shine without sacrificing comfort. Enriched with skincare actives like Niacinamide, Squalane, and Jojoba Oil, BT Vinyl not only provides a sophisticated, wet-look finish but also deeply hydrates the lips, embodying the modern fusion of makeup and skincare.
Key Product: BT Vinyl
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