These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This local teen fashion brand has a strong presence both online and in physical stores nationwide, making it a top-of-mind choice for trendy and accessible accessories. Their take on the Korean ribbon trend is the Lace Bow Hair Clip, a product that adds a delicate and feminine touch to any hairstyle. The use of lace, a popular material in Korean fashion for its romantic and vintage feel, helps to push this trend forward in the local market. This hair clip is perfect for achieving a soft, angelic look reminiscent of popular K-drama characters.
Key Product: Lace Bow Hair Clip
MARKET LEADER
As a direct purveyor of Korean fashion in the Philippines, Mall of Korea is a highly influential destination for those seeking authentic and trendy styles. The fact that it is frequented by local personalities for their fashion needs further cements its status as a trend leader. Within their curated collections of clothing and accessories sourced from South Korean designers, you can find a variety of ribbon and bow hair accessories that perfectly capture the essence of the Korean style. A standout item is the elegant long bow hair clip, often seen in various materials like satin or organza, which provides a dramatic yet sophisticated accent to a simple ponytail or half-updo.
Key Product: Elegant Long Bow Hair Clip
MARKET LEADER
Salad Day is a youthful and quirky local brand that has gained popularity for its fun and unexpected accessory designs. While known for a variety of charming knick-knacks, their collection often includes trendy hair accessories that appeal to a fashion-forward crowd. Their interpretation of the Korean ribbon trend often features playful colors and unique textures, setting them apart from the more classic styles. A representative product is a large, voluminous bow scrunchie, which combines the practicality of a scrunchie with the romantic flair of a ribbon, making it an iconic item for those who want to make a statement.
Key Product: Big Bow Scrunchie
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable with a slight recent increase, the lack of sales data prevents a higher score. The cultural relevance and visual appeal suggest potential for increased engagement and sales.
Search interest for Korean style ribbon hair ties has been consistently stable and shows a recent uptick, indicating growing popularity. The trend is strongly associated with the popular K-fashion aesthetic, suggesting continued interest.
Google Trends (12 Months)
TikTok Posts
70 posts analyzed
A highly influential actress and model in the Philippines, known for her sophisticated and trendsetting style. As a member of a renowned showbiz family, her fashion choices are closely watched by millions of followers and frequently set trends. Her appearance at major events like the ABS-CBN Ball is considered a significant style statement.
A top-tier actress, host, and entrepreneur with a massive following and significant influence on fashion and beauty in the Philippines. Hailed as a 'Dyosa' (Goddess) of Philippine showbiz, her style is a mix of classic elegance and modern trends, making her a powerful trendsetter.