These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Ultra Violette has carved a niche by creating "skinscreens," hybrid products that fuse sun protection with skincare benefits. Their Queen Screen SPF 50+ is an iconic example of a serum sunscreen. It offers a lightweight, silky texture that absorbs quickly and layers comfortably under makeup, acting as a primer. The formula provides a dewy, radiant finish, making it particularly popular among those with normal to dry skin who want a luminous glow. Its serum-like consistency is hydrating enough for some to skip their morning moisturizer, streamlining routines.
Key Product: Queen Screen SPF 50+ Luminising SKINSCREEN™
MARKET LEADER
A global bestseller with a cult following in Australia, La Roche-Posay's Anthelios Invisible Fluid is renowned for its exceptionally lightweight, non-greasy liquid texture. It provides very high SPF 50+ broad-spectrum protection in a formula that feels weightless on the skin and is invisible on all skin tones. Specifically designed for sensitive skin, it is fragrance-free and features an anti-eye stinging formulation. Its fast absorption and invisible finish make it a top choice for daily wear, especially for those with oily or combination skin.
Key Product: Anthelios Invisible Fluid Facial Sunscreen SPF 50+
MARKET LEADER
Known for its self-tanning products, Bondi Sands has successfully expanded into sun care with a focus on accessible and effective formulas. The Sunny Daze Hydrating SPF 50+ Face Fluid Drops exemplify the lightweight trend at an affordable price point. These drops have a sheer, invisible finish designed to avoid a white cast and are dermatologically tested for sensitive skin. The product is presented as a hydrating fluid, aligning with the demand for sunscreens that feel more like skincare serums.
Key Product: Sunny Daze Hydrating SPF 50+ Face Fluid Drops
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural relevance due to its focus on comfort and daily wear. While specific sales volume data is unavailable, the sustained growth in searches suggests increasing market adoption and potential for high sales.
Search interest for lightweight serum and gel sunscreens shows a consistent upward trend, indicating growing consumer demand. The trend is driven by a desire for comfortable, everyday sun protection that integrates seamlessly into skincare routines.
Google Trends (12 Months)
TikTok Posts
3 posts analyzed
Go-To Skincare
Former beauty editor, author, and the founder of the wildly successful skincare brand Go-To.
Naked Sundays
Internationally recognized actress and celebrity who has recently re-entered the spotlight.
MAAEMO
Popular Australian model, television personality, and influencer known for her healthy, active, and sun-drenched Byron Bay lifestyle.