These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This product provides a high-shine, non-sticky, and non-greasy finish while deeply protecting and enhancing the lips. Its formula is enriched with cherry oil for intense hydration and revitalization. The Lip Glow Oil reacts to the unique chemistry of each person's lips to deliver a natural, custom color, making it a cult favorite for those seeking both glamour and care in one product.
Key Product: Dior Addict Lip Glow Oil
MARKET LEADER
An innovative gel-to-oil formula that starts with a glossy feel and transforms into a long-lasting, comfortable tint. It provides lips with a "soft pinch" of color and shine that stays put without feeling sticky. Infused with jojoba and sunflower seed oil, it nourishes and moisturizes the lips, perfectly embodying the hybrid trend by offering both vibrant color and hydrating care.
Key Product: Soft Pinch Tinted Lip Oil
MARKET LEADER
A budget-friendly favorite, this product is celebrated for its hydrating, non-sticky formula that provides a high-shine finish, rivaling more expensive brands. This product is often highlighted as a top affordable option that delivers on the lip oil hybrid promise, giving the lips a plump and juicy look while keeping them moisturized.
Key Product: Thirsty Pout Hi-Shine Lip Gloss
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong and increasing search interest, coupled with significant cultural attention driven by its skincare benefits and comfortable wear. While sales data is unavailable, the search momentum suggests high potential for volume growth.
Search interest for this product has shown a consistent upward trend over the past year, indicating growing consumer interest. The recent surge in searches towards the end of the year suggests it's gaining momentum.
Google Trends (12 Months)
TikTok Posts
Yuya
Mariand Castrejón Castañeda, known as Yuya, is one of Mexico's most influential beauty content creators and entrepreneurs. With a large following on social media, she has her own successful and popular cosmetics line.
Beauty Creations x Yeri Mua
A digital media personality and influencer from Veracruz, Mexico, known as the "Bratz Jarocha." She has a significant impact on beauty trends among younger demographics and collaborates with major beauty brands.
M·A·C Cosmetics
A renowned Mexican singer, actress, and model who is a global phenomenon and a fashion and beauty icon. She serves as a Global Ambassador for MAC Cosmetics, cementing her status as a major beauty influencer.