These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Founded by Grasse-trained perfumer Renato Lopena Jr., Wren Atelier is at the forefront of niche perfumery in the Philippines. Manila Oud is an iconic example of this, reimagining the typically Middle Eastern oud for the tropical Philippine climate. The fragrance is a complex and evocative scent picture of Manila itself, blending the aroma of sampaguita garlands from church vendors, the sweet and smoky smell of banana cue from street food stalls, and the lingering scent of incense. This unique composition challenges the notion that local perfumes are of low quality and instead presents a sophisticated, world-class fragrance that is unapologetically Filipino.
Key Product: Manila Oud
MARKET LEADER
Founded by perfumer Shale Albao, Tadhana Fragrances creates scents that are deeply personal and rooted in Filipino identity, combining French techniques with local ingredients. The perfume Innocent has become a standout product for the brand, capturing the tender and delicate feeling of a first kiss. The fragrance opens with a bright note of calamansi, a citrus native to the Philippines, and soothing lavender. Its heart features the national flower, Sampaguita, blended with violet and orris, settling into a warm, gentle musk base. Innocent helps to advance the local artisan trend by demonstrating how familiar Filipino elements like calamansi and Sampaguita can be elevated into a chic and modern fragrance that resonates with a wide audience.
Key Product: Innocent
MARKET LEADER
Founded by Greg Parilla, GP Fragrances collaborates with local perfumers to create world-class scents inspired by culture, nature, and memory. A key product that embodies the local artisan theme is Banaue Bliss from their Elements Collection. Crafted by perfumer Gib Ang, this fragrance is a tribute to the serene beauty of the Cordillera rice terraces at sunrise. It captures the crispness of mountain air and the greenness of the rice paddies by blending notes of citrus, bamboo, and green tea over a woody-musky base. Banaue Bliss pushes the trend by drawing inspiration from one of the Philippines' most iconic landscapes, creating a scent that is fresh, grounded, and distinctly majestic.
Key Product: Banaue Bliss
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural excitement, suggesting high engagement. While specific sales volume is unavailable, the growing search trend implies increasing commercial traction.
Search interest for local artisan perfumes has shown a consistent upward trend, indicating growing consumer curiosity and engagement. The cultural relevance and unique selling propositions of these brands are driving this increasing interest.
Google Trends (12 Months)
TikTok Posts
Lucky Beauty
A prominent young actress, model, and entrepreneur, and an influential Gen Z celebrity in the Philippines. She has a rare condition called congenital anosmia, meaning she was born without a sense of smell.
Anya
A veteran actress and entrepreneur with a significant presence in live selling, making her a relatable and trusted brand owner.
Avon
A globally recognized fashion icon, actress, artist, and influencer who is a brand ambassador for numerous luxury houses and has collaborated with local brands.