These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Rexona Clinical line offers three times more protection than basic antiperspirants, providing up to 96 hours of protection against odor and wetness. Formulated for intense sweating, its advanced Defense+ technology creates a micro-shield that blocks sweat, making it a choice for maximum, long-lasting performance.
Key Product: Antitranspirante Feminino Rexona Clinical Classic 96h
MARKET LEADER
This product offers 72 hours of reliable antiperspirant action while incorporating a patented anti-stain technology that prevents white marks on black clothes and yellowing on white garments. Its formula is dermatologically tested and alcohol-free, appealing to consumers who seek a powerful, long-duration deodorant that is also gentle on the skin.
Key Product: Nivea Men Black & White Invisible 72h
MARKET LEADER
The Proteção Total line provides 72 hours of effective protection against sweat and odor. It features Triple Action Technology and includes ¼ moisturizing cream, which helps to protect the underarm skin from irritation, combining high-performance sweat and odor control with skin care.
Key Product: Desodorante Antitranspirante Aerosol Dove Men+Care Proteção Total 72h
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural relevance for active individuals. While sales volume data is unavailable, the increasing search activity suggests a growing market.
Search interest shows a clear upward trend, particularly in recent months, indicating growing consumer demand. The theme is strongly associated with active lifestyles and high-performance needs, suggesting continued potential for growth.
Google Trends (12 Months)
Rexona
A Brazilian YouTube pioneer who has transitioned into acting, authoring, and television hosting. She is a significant trendsetter among younger and millennial audiences.
Dove
A multi-talented Brazilian artist, including singer, songwriter, actress, and director. Her participation in "Big Brother Brasil" solidified her status as a mainstream celebrity.
Rexona
A digital influencer known for sharing content about her life, family, motherhood, beauty, and fashion with a large and engaged audience on social networks.