These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A standout product in the drugstore category, the Maybelline Lifter Gloss is celebrated for delivering a high-shine, lifted look. Infused with Hyaluronic Acid, it not only provides a glossy finish but also visibly smooths the lip surface and enhances contour for a fuller appearance. Its non-sticky formula ensures comfortable, long-lasting wear, making it a go-to for consumers seeking both hydration and a brilliant sheen. The XL wand is designed for easy, one-swipe application, adding to its popularity for achieving an instant glossy effect.
Key Product: Lifter Gloss
MARKET LEADER
A local favorite, Issy's Hydragloss is lauded for its dual function as both a hydrating lip treatment and a high-shine gloss. This product is particularly noted for its nourishing formula that caters to the "lip care as makeup" trend. It provides a glassy, non-sticky finish that feels comfortable for all-day wear. The Hydragloss is recognized for making lips look healthy and glossy, aligning perfectly with the demand for products that offer both aesthetic appeal and tangible lip care benefits.
Key Product: Hydragloss Hydrating Lip Treatment
MARKET LEADER
Considered a global icon, the Fenty Beauty Gloss Bomb holds significant influence in the Philippine market for its universal appeal and explosive shine. It is designed to look good on all skin tones and is renowned for its non-sticky, conditioning formula containing shea butter. The product delivers a high-shine, luscious finish that has become a benchmark for the modern gloss trend. Its long-wearing capabilities and comfortable feel make it a top choice for consumers seeking a luxurious and trendy sheen.
Key Product: Gloss Bomb Universal Lip Luminizer
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
While the trend has generated significant cultural buzz around its long-wear and non-sticky properties, search interest has recently declined. Without sales data, it's difficult to assess commercial traction, but the current search trajectory indicates a cooling phase.
Search interest for this lip gloss has recently peaked and is now showing a clear downward trend. The trend's description highlights its practical benefits for busy consumers, but the recent search data suggests interest is beginning to wane.
Google Trends (12 Months)
blk Cosmetics
Filipino-Australian actress, host, recording artist, and entrepreneur. Co-founder and creative director of BLK Cosmetics, she is at the forefront of shaping beauty trends in the country.
Happy Skin
One of the most popular and influential actresses of her generation in the Philippines, known as "Asia's Superstar." She has a long-standing collaboration with the homegrown brand Happy Skin for the "Generation Happy Skin" collection.