These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A collaboration between influencer Niina Secrets and Eudora, the Hidra Glow foundation is a phenomenon in the Brazilian market, frequently cited as a top choice for achieving a radiant finish. Its formula contains hyaluronic acid and is designed to keep the skin hydrated, providing a natural glow without appearing oily. The product offers medium, buildable coverage that evens out skin tone while maintaining a "second-skin" feel and a healthy-looking radiance. Its exclusive "Secrets" technology combines rose oil and vitamins to nourish the skin and protect it from blue light.
Key Product: Niina Secrets Hidra Glow Base Líquida
MARKET LEADER
A recent and luxurious entry into the Brazilian market, the All Hours Glow Foundation from YSL Beauty caters to the demand for a sophisticated, long-lasting glow. This foundation provides a luminous finish with buildable coverage in a lightweight formula. It is designed to feel comfortable on the skin while delivering a fresh and radiant look that lasts, pushing the trend towards high-performance makeup that combines longevity with a dewy effect.
Key Product: All Hours Glow Foundation
MARKET LEADER
As the first foundation from the brand to officially launch in Brazil, the Nude Couture Triple Moisture Serum Foundation has quickly become an icon for the "skincare-makeup hybrid" trend. It combines the benefits of a hydrating serum with the coverage of a foundation, containing over 70% skincare ingredients. This product delivers a naturally luminous and dewy finish, perfect for consumers seeking a product that treats the skin while providing a radiant look. Its serum-like texture ensures hydration for up to 12 hours, pushing the glowy trend by emphasizing skin health as the basis for true luminosity.
Key Product: Nude Couture Triple Moisture Serum Foundation
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural buzz around achieving a natural, radiant look. While specific sales data is unavailable, the increasing search volume suggests high potential for sales growth.
Search interest for Luminous Glow Foundation shows a clear upward trajectory, indicating growing popularity. The trend is associated with a desire for natural, dewy skin, especially during warmer months.
Google Trends (12 Months)
Niina Secrets by Eudora
Marina Santina, known as Niina Secrets, is a pioneering Brazilian beauty influencer with a massive following. She partnered with Eudora (part of Grupo Boticário) to launch her own successful makeup line, known for translating global trends for the Brazilian market.
Boca Rosa Beauty
Bianca Andrade, or Boca Rosa, is an entrepreneur, influencer, and former Big Brother Brasil participant who built the Boca Rosa Beauty empire. Her brand is known for high-performance, accessible products that resonate with the mass market.