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Trend: growing

Luminous Skin Foundation

  • -This trend centers on achieving a radiant, "lit-from-within" complexion that appears naturally glowing and healthy.
  • -It moves away from the intense "glass skin" look towards a more subtle, satin finish.
  • -The key is using lightweight, often serum-infused foundations that provide a sheer to medium coverage, evening out the skin tone without hiding its natural texture.
  • -The application is strategic, focusing on high points of the face to catch the light and create a dimensional, fresh-faced look.
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Giorgio Armani

MARKET LEADER

A long-standing icon in the luxury makeup space, this foundation is known for delivering a radiant, lit-from-within glow. Its oil-free, lightweight formula is inspired by charmeuse silk, gliding onto the skin to correct and unify the complexion without masking its natural texture. The buildable coverage allows for a customizable finish, from a sheer glow to a more perfected luminosity.

Key Product: Luminous Silk Perfect Glow Flawless Oil-Free Foundation

NARS product

NARS

MARKET LEADER

This foundation combines makeup with skincare benefits, formulated to instantly blur imperfections while visibly improving skin clarity over time. It provides a natural, luminous finish with light-to-medium coverage. The breathable, vegan formula helps to reflect light, giving the skin a radiant appearance that looks natural and healthy.

Key Product: Light Reflecting Foundation

Maybelline

MARKET LEADER

This accessible foundation delivers a "luminous" look with a soft matte finish, combining a long-wearing, non-greasy feel with a radiant glow. Its innovative "lightwear" technology provides a lightweight feel for up to 30 hours of wear, offering a trendy, luminous finish at an affordable price point.

Key Product: Superstay Lumi-Matte Foundation

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Maquillaje Líquido Revlon Illuminance tono 217 Beige
AmazonBESTSELLER
RevlonMX$163

Maquillaje Líquido Revlon Illuminance tono 217 Beige

4.4
(2,457)
Source this Product
Maybelline Base de maquillaje líquida Superstay Lumi Matte Tono 119, 40ml, de alta duración hasta por 30H, con alta cobertura y acabado luminoso, brinda una sensación ligera
AmazonBESTSELLER
MAYBELLINEMX$159

Maybelline Base de maquillaje líquida Superstay Lumi Matte Tono 119, 40ml, de alta duración hasta por 30H, con alta cobertura y acabado luminoso, brinda una sensación ligera

4.7
(8,570)
Source this Product
L'Oreal Paris True Match Sérum Rellenador con Color, Base Maquillaje con Ácido Hialurónico, Tono 2-3 Light, 30ml
AmazonBESTSELLER
L'Oreal ParisMX$299

L'Oreal Paris True Match Sérum Rellenador con Color, Base Maquillaje con Ácido Hialurónico, Tono 2-3 Light, 30ml

4.6
(18,140)
Source this Product
L'Oreal Paris Lumi Glotion iluminador maquillaje hidratante, Light Glow 902
AmazonBESTSELLER
L'Oreal ParisMX$260

L'Oreal Paris Lumi Glotion iluminador maquillaje hidratante, Light Glow 902

4.5
(1,864)
Source this Product
Maquillaje Revlon Illuminance Serum Tint tono Light Beige
AmazonBESTSELLER
RevlonMX$167

Maquillaje Revlon Illuminance Serum Tint tono Light Beige

4.2
(254)
Source this Product
Renova| Maquillaje Liquido Glow H2O, Tono Natural, Con Ácido Hialurónico, FPS 18
Amazon
RenovaMX$112

Renova| Maquillaje Liquido Glow H2O, Tono Natural, Con Ácido Hialurónico, FPS 18

4.1
(16)
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
72

The trend shows strong upward momentum in search interest and significant cultural buzz around natural, radiant skin. While specific sales volume data is unavailable, the increasing search interest suggests growing commercial traction.

Search interest for Luminous Skin Foundation shows a clear upward trajectory, indicating growing consumer interest. The trend is being driven by a desire for natural, healthy-looking skin and is gaining traction.

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

Celebrity Adoption

Yalitza Aparicio

Not specified

Globally recognized actress from Oaxaca who gained international fame with her debut in the 2018 film Roma, for which she was nominated for an Academy Award for Best Actress. As a UNESCO Goodwill Ambassador for Indigenous Peoples, she is a powerful and influential figure in Mexico and beyond, not only in cinema but also in fashion and social activism.

Pau Florencia (The Urban Beauty)

Patrick Ta

Paulina "Pau" Florencia is the creator of "The Urban Beauty," one of Mexico's most influential beauty blogs and social media platforms. With years of experience as a beauty editor for titles like ELLE México, she has established herself as a trusted A-list influencer with a significant impact on the mass market.