These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Slip is an iconic brand celebrated for its high-quality silk products, and its scrunchies are a top-of-mind product for trend-aware consumers. Made from 100% pure mulberry silk, these scrunchies are designed to be gentle on the hair, preventing the creases and damage often caused by traditional hair ties. The smooth, luxurious texture of the silk not only feels opulent but also helps to reduce friction and breakage, aligning with the trend of wellness in beauty. The brand's presence in high-end beauty retailers accessible to the Mexican market, such as through online stores like DaMar Beauty and international sites like Sephora, solidifies its status as a leading name in luxury hair accessories. The variety of sizes and colors, from classic neutrals to bold hues, makes them a versatile accessory that pushes the luxe trend by transforming a simple ponytail into a chic statement.
Key Product: Pure Silk Scrunchies
MARKET LEADER
Jennifer Behr is a highly influential brand in the luxury accessories space, known for its handcrafted, heirloom-quality pieces. The brand's velvet scrunchies are a perfect embodiment of the luxe texture trend, offering a rich, plush feel and a sophisticated aesthetic. Velvet's deep, light-absorbing quality gives it a distinctly upscale look that elevates any hairstyle. These scrunchies are often seen as a statement piece, turning a simple hair arrangement into a deliberate fashion choice. Available through high-end international retailers that serve the Mexican market, such as NET-A-PORTER and Saks Fifth Avenue, Jennifer Behr's designs are at the forefront of hair accessory trends. The brand's focus on detailed craftsmanship and luxurious materials makes its velvet scrunchies an iconic product for consumers seeking a truly high-fashion take on the trend.
Key Product: Velvet Scrunchie
MARKET LEADER
As a leading fast-fashion brand with a significant presence in Mexico, H&M is instrumental in making trends accessible to a broad audience. The brand has fully embraced the "Luxe Texture Scrunchies" theme by offering a wide array of scrunchies in various tactile fabrics, including velvet and satin. These products allow trend-conscious consumers to participate in the luxe texture movement at an affordable price point. The velvet scrunchies, in particular, provide a soft, plush texture that adds a touch of elegance and trendiness to everyday looks. By offering multi-packs and a variety of colors, H&M ensures that these trendy accessories are versatile and easy to incorporate into any wardrobe, making them a top-of-mind choice for shoppers looking to stay current with hair accessory trends.
Key Product: Velvet Scrunchie
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows a healthy increase in search interest and cultural relevance, indicating growing engagement. However, without sales data, it's difficult to fully assess the volume and growth, placing the score in the medium range.
Search interest for Luxe Texture Scrunchies shows a pattern of increasing engagement, with notable spikes in interest throughout the observed period. This suggests a growing trend that is gaining traction.
Google Trends (12 Months)