These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A lightweight, oil-free mist designed to set makeup for up to 16 hours, creating a weightless veil that smooths and blurs the appearance of pores for a flawless, "airbrushed" finish. This product enhances the final look of makeup, leaving a natural, flawless finish without being overly dewy or matte. Its formula is infused with skin-soothing ingredients like aloe vera and green tea, catering to the demand for makeup products with skincare benefits.
Key Product: Airbrush Flawless Setting Spray
MARKET LEADER
A cult classic, its patented Temperature Control Technology helps to lower the temperature of your makeup, ensuring it doesn't smudge, fade, or settle into fine lines, regardless of heat or humidity. This spray is celebrated for its powerful, waterproof, and budge-proof formula that locks in everything from foundation to eyeshadow for up to 16 hours.
Key Product: All Nighter Waterproof Setting Spray
MARKET LEADER
A multitasking product that works to hydrate, prime, set, and refresh the skin, making it a top choice for consumers seeking efficiency and a radiant glow. The formula contains a botanical blend, niacinamide to help reduce shine, and sodium hyaluronate to provide hydration. It combines the priming and setting steps into one product that also offers a spa-like, refreshing experience, promoting a natural, skin-like finish.
Key Product: Always An Optimist 4-in-1 Mist
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
This trend shows strong engagement with consistently high search interest and significant sales growth in the premium segment, alongside steady thousands of units sold in the value segment. The product's popularity is driven by consumer demand for long-lasting makeup and skincare benefits.
Search interest shows a general upward trend with some fluctuations, indicating growing consumer curiosity. The product's appeal is expanding due to its multi-functional benefits and focus on makeup longevity.
Google Trends (12 Months)
TikTok Posts
89 posts analyzed
4 posts analyzed
Rare Beauty by Selena Gomez
Internationally acclaimed singer, actress, and producer with a massive following and significant influence in the beauty and fashion industries. In 2020, she launched her own cosmetics company, Rare Beauty.
Kylie Cosmetics
A media personality, socialite, and businesswoman who rose to fame on the reality television series Keeping Up with the Kardashians. She launched Kylie Cosmetics in 2015.
Huda Beauty
A British television personality and influencer who gained prominence after appearing on the popular reality TV show Love Island. She has a significant and engaged following on social media.