These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This oversized bow hair clip is a standout piece from Renner's own "Accessories" line, featured in their "Primavera/Verão 2025" collection. Made from polyester, this large bow is designed to make a statement and is representative of the accessible and trendy take on the maxi bow theme by a major department store. Its presence in the latest collection of a popular retailer like Renner solidifies its status as a top-of-mind product for the trend-aware consumer, pushing the maxi bow trend into the mainstream.
Key Product: Presilha de Cabelo Maxi Laço
MARKET LEADER
Riachuelo, another key player in Brazilian retail, offers its own trendy take on the maxi bow with this silver sparkling hair clip. The "Presilha de cabelo maxi laço com brilho prata" taps into the more glamorous side of the trend, incorporating sparkle to create a festive and eye-catching accessory. This product highlights the trend's versatility, showing how the maxi bow can be adapted for evening wear and special occasions, making it a popular choice for consumers looking to add a touch of celebration to their hairstyles.
Key Product: Presilha de cabelo maxi laço com brilho prata
MARKET LEADER
Representing the luxury end of the spectrum, the "Presilha Basic Laço" from the French brand Alexandre de Paris is a handcrafted, high-end accessory available in the Brazilian market. Known for its quality and timeless designs, Alexandre de Paris's take on the maxi bow is elegant and sophisticated. This product appeals to a consumer who appreciates luxury and craftsmanship, and its presence signifies the trend's influence across all market segments, from fast fashion to high-end luxury.
Key Product: Presilha Basic Laço
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, suggesting steady engagement. However, without sales data indicating growth, the score reflects sustained but not rapidly expanding popularity.
Search interest for maxi bow hair ties has remained consistently stable over the observed period. The trend is described as a return to romantic aesthetics, indicating a lasting appeal rather than a fleeting fad.
Google Trends (12 Months)
TikTok Posts
63 posts analyzed
Dior
A prominent Brazilian actress and fashion icon, Marina Ruy Barbosa is known for her elegant and trendsetting style. Her fashion choices are highly influential in the Brazilian market.
Maison Margiela
One of Brazil's most famous actresses and a global fashion influencer, Bruna Marquezine is a significant force in the fashion world. Her bold and fashion-forward looks are closely watched.
Jennifer Behr
An American model and media personality with immense international influence, Hailey Bieber's style resonates strongly with the Brazilian market. She is a global trendsetter.