These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Bodychain Vertige is a piece that exudes attitude and sensuality. Crafted from metal plates and adjusted with chains, it features a striking vertical design with circular details that drape down the torso. This handmade piece is adjustable, allowing it to complement a variety of body types and outfits. It is a classic example of Eleonora Hsiung's conceptual and creative approach to jewelry, transforming a simple chain into a powerful statement of personal style and encapsulating the maximalist trend by adorning a large portion of the body.
Key Product: Bodychain Vertige
MARKET LEADER
While not explicitly labeled a body chain, the Colar Ada functions as one, designed as a 'wearable sculpture' that adorns the torso. This piece features a fluid, feminine metal silhouette, available in sterling silver or 18k gold-plated silver, suspended from a hand-frayed fabric band that ties at the back. The ends of the fabric are adorned with small sculptures of hands. The Colar Ada merges art and fashion, creating a dramatic and thought-provoking piece.
Key Product: Colar Ada
MARKET LEADER
While not a standard body chain, the Colar Noxea aligns with the maximalist theme. This type of large-scale, sculptural necklace can be styled to drape across the body, functioning as a chest piece or 'peitoral'. The brand's focus on creating impactful, artistic accessories with unexpected shapes and a raw, experimental aesthetic makes its more elaborate necklaces key items for achieving a maximalist body jewelry look.
Key Product: Colar Noxea
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent engagement and cultural relevance, particularly with Gen Z and in beachwear contexts, but lacks significant upward momentum in search interest and has no reported sales volume to indicate growth.
Search interest for maximalist body chains has remained consistently stable over the observed period. This indicates a steady level of consumer interest rather than rapid growth or decline.
Google Trends (12 Months)
TikTok Posts
37 posts analyzed
A digital entrepreneur and influencer, Bianca Andrade is a significant trendsetter in Brazil with a successful beauty empire, Boca Rosa Beauty. She is known for her bold and innovative aesthetic.
A renowned Brazilian actress in television and film, Isis Valverde is also a major fashion influencer with a style that blends bohemian and chic.
An influencer, actress, and entrepreneur (AURA Beauty), Jade Picon has a strong influence on the Gen Z demographic in Brazil, with her fame amplified by her participation in "Big Brother Brasil 22".