These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A dominant force in the compact keyboard category, the Razer Huntsman Mini is iconic for bringing optical switch technology to the mainstream. This 60% form factor keyboard is designed for competitive gamers who need more desk space for expansive mouse movements. Its key feature is the use of Razer's Optical Switches, which actuate via a light beam, resulting in nearly instantaneous command registration, a crucial advantage in fast-paced games. The Huntsman Mini also features durable PBT keycaps and a detachable USB-C cable, pushing the trend of high-performance, portable, and minimalist gaming setups.
Key Product: Huntsman Mini
MARKET LEADER
The Logitech G PRO X TKL is a favorite among esports professionals and embodies the trend of reliable, competition-grade wireless freedom. It features Logitech's pro-grade LIGHTSPEED wireless technology, which delivers a connection as fast and stable as a wired keyboard. A key innovation it champions is the hot-swappable switch design, allowing users to easily change the mechanical switches (sold separately) to customize the feel and sound of the keyboard without needing to solder. This tenkeyless (TKL) keyboard combines a compact design with professional performance and personalization, making it a top choice for serious gamers.
Key Product: G PRO X TKL LIGHTSPEED
MARKET LEADER
The Redragon Kumara Pro stands out by making cutting-edge technology accessible and pushing the trend of magnetic switches into the mainstream market in Brazil. While long being a leader in the cost-benefit segment, the latest versions of the Kumara Pro feature magnetic switches, which allow for adjustable actuation points and rapid trigger functionality—a feature previously found only on premium, niche keyboards. This technology provides an exceptionally fast and precise response, ideal for competitive gaming. The Kumara Pro maintains its popular tenkeyless (TKL) format and ABNT2 layout, combining high-end performance with the practical needs of the Brazilian market.
Key Product: Kumara Pro
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the consistent increase in search interest and the strong cultural relevance for gamers suggest significant engagement and potential for volume growth.
Search interest for mechanical gaming keyboards shows a clear upward trend, indicating growing popularity. The focus on performance and customization in recent discussions further supports this growth phase.
Google Trends (12 Months)
Wooting
One of Brazil's most popular and influential streamers, known for his charismatic and relaxed personality. He streams a wide variety of games to a massive audience on Twitch.
Force One
A major influencer and a key member of LOUD, one of Brazil's largest esports and entertainment organizations. He has a massive following, particularly among the younger demographic.
Corsair
A YouTuber and streamer who is a dedicated content creator within the Brazilian gaming community. He regularly shares updates on his gaming setup.