These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
French pharmacy brand La Roche-Posay has integrated microbiome science into its popular Effaclar range. The Effaclar H Iso-Biome Soothing Cleansing Cream is specifically designed for those with skin weakened by drying acne treatments. It features Aqua Posae Filiformis, a key ingredient that helps to rebalance the skin's microbiome. This gentle, hydrating cream cleanser purifies the skin while soothing and reducing discomfort, helping to maintain the skin's physiological pH. Its formulation with Niacinamide also helps to visibly reduce redness, making it an ideal choice for sensitive and acne-prone skin.
Key Product: Effaclar H Iso-Biome Soothing Cleansing Cream
MARKET LEADER
Australian-made and vegan brand Esmi Skin Minerals is at the forefront of the microbiome trend with its Probiotic Skin Mylck Cleanser. This creamy cleanser is formulated with 100% Australian-made Probiotic Lysates to help strengthen the skin's natural defenses and support a healthy microbiome. It gently removes impurities without stripping the skin's moisture barrier. The inclusion of aloe vera and green tea extract helps to calm inflammation, soothe redness, and provide antioxidant protection, leaving the skin calm, soft, and balanced.
Key Product: Probiotic Skin Mylck Cleanser
MARKET LEADER
A leader in professional-grade skincare, Dermalogica offers the Micellar Prebiotic PreCleanse as a first step in a double-cleansing routine to support skin health. This milky cleanser lifts away makeup, oil, and impurities using gentle micelles while a prebiotic blend helps to balance the skin's microbiome. The formula includes nourishing ingredients like Oatmilk and Apricot Kernel Oil to condition the skin and reinforce its natural barrier. It prepares the skin for a second cleanse, ensuring a thorough yet non-stripping wash that maintains a healthy skin environment.
Key Product: Micellar Prebiotic PreCleanse
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, driven by a growing understanding of skin health and wellness. While specific sales data is unavailable, the increasing search volume suggests a healthy and expanding market.
Search interest for microbiome support cleansers shows a recent and significant upward trend. This indicates growing consumer awareness and adoption of this skincare approach.
Google Trends (12 Months)
Eminence Organic Skin Care
Serbian-Australian actress with roles in 'Love Me,' 'Shameless,' and 'I, Tonya.' She is a vocal advocate for Eminence Organics.
Rhode
American model, media personality, and entrepreneur with immense global influence in the beauty and fashion sectors. Founder of the skincare brand Rhode.