These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
ISDIN, a Spanish multinational brand with a strong presence in Brazil, is frequently recommended by dermatologists and is a leader in photoprotection innovation. Their mineral sunscreen is designed for sensitive, atopic, or intolerant skin to chemical filters. The formula uses 100% mineral filters (zinc oxide and titanium dioxide) to create a physical barrier against UV rays. It is recognized for its fluid, easy-to-spread texture that absorbs quickly without leaving a heavy or white residue, a common concern with mineral sunscreens. This product's high protection factor and formulation suitable for sensitive skin make it a top-of-mind choice for consumers seeking a reliable mineral option from a scientifically-backed brand.
Key Product: Fotoprotector Fusion Fluid Mineral FPS 50
MARKET LEADER
Bioart is a pioneering Brazilian brand in the natural and organic cosmetics space, being one of the first to launch a certified natural sunscreen in the country. Their products are 100% vegan and mineral. The facial sunscreen is formulated with physical filters like zinc oxide and titanium dioxide and enriched with natural ingredients like calendula and chamomile extracts, which provide calming and nourishing benefits. It is designed to have a dry touch and an "effect blur" that helps to disguise pores and blemishes, pushing the trend forward by combining natural, mineral protection with cosmetic benefits suitable for daily use and pre-makeup application.
Key Product: Sunnanature Protetor Solar Facial Físico e Natural FPS 30
MARKET LEADER
Herbia is another key Brazilian brand at the forefront of the natural sunscreen movement, having launched one of the first certified natural sunscreens in Brazil. The brand offers distinct versions of its physical facial sunscreen for different skin types (oily/combination and dry), demonstrating a commitment to personalized natural skincare. The product provides broad-spectrum UVA/UVB protection with a high PPD (Persistent Pigment Darkening) rating, indicating strong UVA defense. Its formula is vegan and contains soothing ingredients like Aloe Vera, Calendula, and Chamomile, appealing to consumers looking for effective, non-toxic, and gentle sun protection.
Key Product: Protetor Solar Facial Natural e Vegano FPS 30
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural attention driven by the clean beauty movement. While specific sales volume is unavailable, the increasing search interest suggests growing commercial traction.
Search interest for mineral and natural sunscreens has shown a consistent upward trend, indicating growing consumer adoption. The trend is supported by increasing cultural relevance around clean beauty and ingredient safety.
Google Trends (12 Months)
Ollie
Marina Ruy Barbosa is a prominent Brazilian actress and a major fashion and beauty influencer. In March 2024, she was named the brand ambassador for Ollie, a Brazilian company specializing in sun protection.
Yasmin Beauty
Yasmin Brunet is a well-known Brazilian model, entrepreneur, and influencer, recognized for her advocacy of a vegan lifestyle and natural beauty products. In 2022, she launched her own beauty brand, Yasmin Beauty.