These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A versatile stick serving as both a foundation and a concealer, designed for buildable, lightweight coverage with a natural finish. Its packaging is a sleek, dark gray tube with a simple gold font, made with 43% post-consumer recycled plastic, embodying simplicity and efficiency.
Key Product: The Minimalist Perfecting Complexion Stick
MARKET LEADER
A multitasking product that combines a sheer, hydrating tint with SPF 35 mineral sunscreen. It is housed in a simple, lightweight plastic tube with a pump, featuring a soft, pastel color palette and minimalist typography. The packaging is practical, portable, and recyclable.
Key Product: Slip Tint Dewy Tinted Moisturizer
MARKET LEADER
An all-in-one product that fuses a tinted serum, skincare ingredients like hyaluronic acid and niacinamide, and mineral SPF. It is packaged in a sleek, easy-to-use dropper bottle with a clean, clinical design, allowing for a precise, serum-like application.
Key Product: Super Serum Skin Tint SPF 40
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows stable search interest and consistent sales volume in the value segment, indicating a mature market. However, the cooling sales in the premium segment and lack of significant upward momentum suggest moderate overall growth potential.
Search interest for minimalist aesthetic bottles has remained consistently stable over the observed period. This indicates a steady, ongoing demand rather than a rapidly growing or declining trend.
Google Trends (12 Months)
TikTok Posts
40 posts analyzed
Rhode
A model, media personality, and founder of the skincare brand Rhode. Her brand was acquired by e.l.f. Beauty in 2025.
YSE Beauty
Actress, model, and founder of YSE Beauty, a skincare line launched in 2023 that expanded into Sephora in 2025.
No7
An actress, director, and producer who was named the first-ever US celebrity ambassador for the UK skincare brand No7 in late 2023.