These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A facial sunscreen designed for high protection with a matte finish, ideal for combination and oily skin types. The product is housed in a sleek, monochromatic tube with clean, sans-serif typography, focusing on the product's function and key attributes. This design appeals to consumers who value directness and authenticity.
Key Product: Protetor Solar Toque Seco FPS 50
MARKET LEADER
An eye cream from the Botik dermocosmetic line that targets deep wrinkles and under-eye bags. It comes in a slender white tube with a precise applicator. The packaging adopts a 'lab-aesthetic' with simple, clean typography and a white and silver color palette, communicating clinical efficacy. The brand also emphasizes sustainability by using recycled materials.
Key Product: Botik Concentrated Eye Cream with Hyaluronic Acid and Caffeine
MARKET LEADER
While this specific product is in a glass dropper bottle, the brand's overall design ethos for its tubed products is minimalist. The packaging is characterized by a stark, clean aesthetic, using white or transparent materials with black, sans-serif text. This design philosophy promotes the purity and organic nature of the ingredients, resonating with consumers seeking straightforward, sustainable, and effective beauty solutions.
Key Product: Niacinamide Solution
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural relevance due to its association with clean beauty and sustainability. While sales volume data is unavailable, the increasing search activity suggests growing market adoption.
Search interest for minimalist design tubes has shown a clear upward trajectory, indicating growing consumer interest. This trend is supported by its alignment with popular movements like clean beauty and sustainability.
Google Trends (12 Months)
TikTok Posts
81 posts analyzed
Boca Rosa Beauty
A digital entrepreneur and one of Brazil's most influential beauty personalities, who started as a beauty blogger and founded the makeup brand Boca Rosa Beauty.
Mantecorp Skincare
A fashion designer and model, known for her minimalist and sophisticated aesthetic. She is the daughter of television presenter Xuxa Meneghel and has her own brand, Mondepars.
People Colour (by The Simple Company)
A top-tier Brazilian fashion and beauty influencer, known for her authentic content on platforms like TikTok. She is the Creative Director for People Colour, a new brand by Simple Organic.