These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An iconic product for combination to oily skin, this 3-in-1 fluid combines very high sun protection with a light, tinted moisturizer. Its Mexoryl 400 filter protects against ultra-long UVA rays, while Airlicium technology provides a 12-hour mattifying effect by absorbing excess sebum. It serves as a sunscreen, primer, and light-coverage foundation, simplifying daytime routines with its lightweight, non-greasy texture.
Key Product: Anthelios UVMune 400 Oil Control Fluido con Color FPS50+
MARKET LEADER
A dermatologist-recommended daily lotion that combines three actions: moisturizing, restoring the skin's barrier, and providing broad-spectrum SPF 30 sun protection. Formulated with three essential ceramides, hyaluronic acid, and niacinamide, it hydrates and protects in a single step. This non-comedogenic, oil-free product is suitable for normal to dry skin and has a gentle, non-greasy feel.
Key Product: Loción Hidratante Facial de Día FPS 30
MARKET LEADER
A multi-benefit, super-concentrated moisturizer for all skin types from the Chronos line. It provides immediate and lasting hydration for up to 24 hours using Fevillea active, prebiotics, and hyaluronic acid, adapting to the needs of each facial area. It functions as an intense hydrator, skin barrier strengthener, and primer, simplifying routines with its lightweight, refreshing gel-cream texture.
Key Product: Chronos Acqua Biohidratante Renovador
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and significant cultural discussion around simplifying routines. While specific sales data is unavailable, the growing search momentum suggests increasing adoption and potential for future sales growth.
Search interest for minimalist routines has shown a clear upward trend, indicating growing consumer interest. The concept is gaining traction as a response to overwhelming product choices and a desire for simplicity.
Google Trends (12 Months)
TikTok Posts
56 posts analyzed
4 posts analyzed
Fresh
Salma Hayek is a world-renowned Mexican-American actress and producer, known for her advocacy of a natural and simplified approach to skincare. Her philosophy is influenced by beauty secrets from her grandmother. She follows a simple morning routine, which includes not washing her face to preserve the skin's natural regeneration.
The Ordinary
Rita is the creator of the blog and YouTube channel "Rita y Punto," and is a respected voice in the Mexican beauty community. As a mother and beauty blogger, she provides practical, well-researched advice, focusing on effective ingredients and products for minimalist-friendly routines.
Bioderma
Rosshanna Bracho is a Mexican beauty and lifestyle YouTuber with a loyal following due to her honest product reviews and tutorials. She is known for her practical approach to beauty and creating simple, effective skincare routines.