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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A Filipino brand that champions uncomplicated, science-backed skincare. Their products are formulated with minimal, locally-sourced, and filler-free ingredients, making them ideal for sensitive skin. A standout product is their versatile, lightweight, and universally applicable sunscreen.
Key Product: Invisible Sunscreen
MARKET LEADER
A globally recognized and dermatologist-recommended brand known for gentle, effective formulas suitable for sensitive skin. The cleanser is soap-free, non-comedogenic, and pH-balanced, cleansing without stripping the skin's natural moisture barrier. It can be used on the face and body for all skin types and ages.
Key Product: Gentle Skin Cleanser
MARKET LEADER
A popular K-beauty brand known for minimalist and effective formulations using high-quality, natural ingredients, with a focus on Centella Asiatica from Madagascar. The ampoule is formulated with 100% Centella Asiatica extract, offering potent soothing and hydrating benefits in a single-ingredient-focused product with a lightweight, watery texture.
Key Product: Madagascar Centella Ampoule
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and strong cultural relevance driven by a desire for simplicity and efficacy. While sales data is unavailable, the growing search momentum suggests increasing market traction.
Search interest for minimalist skincare has shown a consistent upward trend, indicating growing consumer adoption. The 'less is more' philosophy is resonating with people seeking simpler, effective routines.
Google Trends (12 Months)
TikTok Posts
69 posts analyzed
4 posts analyzed
Deoproce
A prominent actress and international model who is a powerful advocate for the skinimalism trend.
Five Beauty
Actress, singer, and entrepreneur who co-founded a beauty brand that embodies the skinimalism philosophy.
Simple
A highly regarded local skincare influencer known for his practical, science-based, and budget-friendly skincare advice.