These candles are characterized by their simple, clean, and elegant containers, often made of glass, ceramic, or concrete. The design ethos is "less is more," with a focus on high-quality materials and craftsmanship.
Trend signals, demand data, and market insights for this product
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growing
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Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
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Love Marie Designs x RLC Residences
A renowned actress, artist, fashion icon, and entrepreneur, Heart Evangelista is one of the most influential celebrities in the Philippines. Her sophisticated and often minimalist aesthetic, showcased to her millions of social media followers, significantly impacts local trends in fashion, beauty, and home decor.
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Bea Alonzo is a multi-awarded actress and a prominent figure in the Philippine entertainment industry for over two decades. In recent years, she has also become a significant lifestyle influencer through her vlogs and social media content, where she shares glimpses of her personal life, including her passion for home and design.
Talitha
An actress and television host, Pauleen Luna-Sotto is a well-known personality in the Philippines, married to veteran comedian Vic Sotto. She connects with a broad audience through her social media, where she shares her life as a wife and mother. Her relatable and family-oriented content makes her an influential figure for home and lifestyle products.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Lumi Candles PH has established itself as a prominent name in the local candle scene, known for its commitment to sustainability and its sleek, modern aesthetic. Their signature candle collection perfectly embodies the minimalist trend with its clean and understated design. The candle is housed in a frosted glass jar, which diffuses the candlelight to create a soft, ambient glow. This is elegantly topped with a polished rose gold lid, adding a touch of quiet luxury. The vessel's simple silhouette and lack of loud branding allow it to blend seamlessly into any interior, making it a top-of-mind choice for consumers seeking both fragrance and style. The brand emphasizes eco-conscious living by making the jars refillable, a feature that appeals to the environmentally aware consumer. Made from 100% natural soy wax, these hand-poured candles promise a clean, long-lasting burn.
Key Product: Scented Soy Candle (250ml)
MARKET LEADER
Saan Saan has become an iconic brand in the Philippines, celebrated for its evocative scents that are inspired by memories of places and moments. The brand is instantly recognizable by its signature amber glass jar, a hallmark of its minimalist and vintage-inspired aesthetic. This warm, amber-hued vessel is favored by trend-aware consumers for its apothecary-like charm and the cozy, intimate atmosphere it creates when lit. The simple, type-written label adds to its pared-down, utilitarian appeal. The "No. 50 Anluwagian" candle, inspired by a carpenter's workshop, features notes of pine balsam, oud, and patchouli, offering a scent experience that is both complex and comforting. Handcrafted with soy wax, Saan Saan's candles are a testament to the beauty of mindful, artisanal production.
Key Product: No. 50 Anluwagian
MARKET LEADER
Simoy ng Haraya, which translates to "whiff of imagination," captures the essence of Filipino culture and lifestyle through its carefully crafted scents. The brand promotes sustainability by using refillable glass bottles for its products. Their "Isla" soy candle is a prime example of the minimalist trend, presented in a simple, clear glass jar that is both elegant and reusable. This straightforward and unadorned design places the focus squarely on the quality of the candle itself and the olfactory journey it offers. The "Isla" scent, a mix of lily of the valley, white musk, and sea moss, is inspired by tranquil island life, appealing to consumers who appreciate narrative-driven products. The use of 100% natural soy wax and a cotton wick ensures a clean and consistent burn, reflecting the brand's commitment to quality and natural ingredients.
Key Product: Isla Soy Candle
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