





These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
A unisex ring from the "Two Tone" collection, made of 316L surgical steel. It features a sleek combination of silver and gold tones, allowing for effortless pairing with other jewelry. The use of surgical steel ensures it is hypoallergenic and non-tarnishing, making the mixed metal look accessible.
Key Product: 4519IST Two Tone Ring
MARKET LEADER
A bohemian and ethereal-inspired lariat necklace featuring a mix of white and golden crystals on a 10k gold-filled chain with a North Star charm. This piece blends warm and cool tones and is designed for layering and experimenting with different metals.
Key Product: Two-Toned Lariat Necklace

MARKET LEADER
A styling service at the forefront of the "ear curation" trend. They encourage clients to mix and match earrings of different metals like gold, silver, and rose gold to create a personalized and trendy ear stack, empowering consumers to become their own stylists.
Key Product: Ear Curation Styling (featuring a mix of various single-metal earring models)
Current bestsellers and viral hits defining the consumer expectation.

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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the search interest shows a positive trajectory and the trend is gaining cultural traction through its emphasis on creative expression. This suggests a healthy growth phase with potential for further expansion.
Search interest shows a general upward trend with some fluctuations, indicating growing popularity. The trend is being discussed as a way to express individuality and refresh existing styles.
Google Trends (12 Months)
3 posts analyzed
Louis Vuitton
A globally recognized fashion influencer, actress, and artist, Heart Evangelista holds significant sway over fashion trends in the Philippines. Her attendance at international fashion weeks and collaborations with luxury brands make her a key figure in introducing and popularizing high-fashion trends.
Tiffany & Co.
An award-winning actress, singer, and entrepreneur, Nadine Lustre is a prominent style icon for the younger generation in the Philippines. Known for her edgy and unapologetic fashion sense, she frequently experiments with new trends.
Tiffany & Co.
As one of the most popular and enduring celebrities in the Philippines, Anne Curtis is an actress, host, and entrepreneur with immense influence. Her style is often described as timeless and elegant, and she is a friend of the luxury jewelry house Tiffany & Co.