These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Electrolux Expert EKP70 is frequently highlighted for its premium and sophisticated design. It features a sleek stainless steel body that brings a modern and elegant look to any kitchen. A key feature that pushes the modern design trend is its control panel, which allows for precise temperature adjustments from 40°C to 100°C, catering to the specific needs of different beverages like teas and coffee. This combination of a minimalist aesthetic with advanced, user-centric technology makes it an iconic choice for consumers seeking both style and functionality. The kettle also includes a "keep warm" function and has a generous 1.7-liter capacity.
Key Product: Expert EKP70
MARKET LEADER
The Oster Black Digital kettle is consistently labeled as one of the most modern options available. Its standout feature is the digital touch panel with an LED display integrated directly into the kettle's body, offering a futuristic and clean look. This model moves away from traditional buttons and knobs, embracing a seamless and high-tech interface that strongly embodies the modern design trend. The body has a double-layer construction with a stainless steel interior and a plastic exterior that remains cool to the touch, enhancing safety without compromising on its sleek, dark aesthetic. It offers four pre-set temperature levels and has a 1.7-liter capacity.
Key Product: Black Digital OCEL920
MARKET LEADER
The Tramontina by Breville Smart kettle is positioned as a top-of-the-line product with a differentiated and sophisticated design. Its body is crafted from brushed stainless steel, giving it a premium and contemporary feel. This model pushes the modern design trend by offering five different temperature settings, ideal for achieving the perfect flavor for various teas and coffees. Functional yet elegant features like a soft-opening lid with a damper control and an ergonomic handle with a button for opening contribute to its status as a design-forward appliance. With a 1.7-liter capacity, it combines high performance with a refined aesthetic that appeals to discerning consumers.
Key Product: Smart Kettle by Breville
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, indicating a steady market. However, the lack of significant upward momentum or sales data prevents a higher score.
Search interest for modern design kettles has remained consistently stable over the observed period. The trend is supported by ongoing interest in contemporary home aesthetics and functional kitchenware.
Google Trends (12 Months)
Hamilton Beach
Brazilian architect and digital influencer known for her expertise in interior design and architecture. She has a popular YouTube channel and social media presence.
Electrolux
Brazilian culinary personality, chef, author, TV host, and founder of the culinary website "Panelinha". She has a partnership with Electrolux.