This trend reinterprets Filipino heritage with a contemporary aesthetic, blending traditional craftsmanship with modern simplicity. It features indigenous and natural materials like terracotta, clay, and woven fibers such as rattan or bamboo, often combined with ceramics.
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55/100
growing
₱42 - ₱499
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
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Industria Edition
A young and highly influential actress in the Philippines, known for her leading roles in popular films and television series. With a massive social media following, she is considered a tastemaker in modern Filipino home design.
Kenneth Cobonpue
An internationally acclaimed industrial designer and a major influencer in the Philippine and global design scene. His work is celebrated for its innovative use of natural, local materials in modern design and is featured in high-end homes worldwide.
Current bestsellers and viral hits defining the consumer expectation.
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MARKET LEADER
Based in Victoria, Tarlac, Red Slab Pottery transforms local terracotta into contemporary artifacts. Their geometric vases feature hand-engraved patterns inspired by the traditional tattoos of the Kalinga people and carvings of the Ifugao. The clay is sourced from an area connected to the Chico River, which flows from the Kalinga highlands. The vases have a 'crude-looking' yet sophisticated aesthetic, avoiding a machine-polished finish for a raw, authentic feel. These pieces place indigenous motifs on modern, minimalist silhouettes, creating functional art suitable for contemporary wabi-sabi interiors.
Key Product: Geometric Engraved Vase
MARKET LEADER
Designed by Ito Kish, the Arellano Vase pays homage to the Manila Metropolitan Theater, a masterpiece of Philippine Art Deco architecture. Inspired by the theater's arabesque and geometric details by architect Juan Arellano, the vase is crafted from fine bone china. It blends soft, organic curves with taut, bold lines, creating a sculptural and functional form. The vase reinterprets a significant cultural landmark into a contemporary object, representing the Modern Filipino movement's infusion of historical narratives into modern design.
Key Product: Arellano Vase
MARKET LEADER
Jon Pettyjohn is a pioneer of contemporary Philippine ceramics, known for his mastery of high-fire Asian-style ceramics and his use of the anagama, a traditional Japanese cave kiln. The firing process allows wood ash and flame to interact with the clay, creating rich, complex, and unique natural glazes. These stoneware vases are celebrated for their textural and tactile force, often blurring the line between functional vessel and sculpture. Pettyjohn's anagama-fired vases embody the Modern Filipino spirit by using indigenous materials and elevating traditional craft to a high art form.
Key Product: Anagama-Fired Stoneware Vase
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