These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Prada Paradoxe is a floral ambery fragrance that has become a top seller in the Brazilian market for 2025. It represents a modern approach to floral scents by combining a timeless bouquet of neroli and jasmine with the vibrant warmth of amber. The inclusion of pear and tangerine at the top adds a fresh, fruity dimension, while the base of vanilla and white musk provides a sensual, enveloping finish. This fragrance pushes the trend for modern florals by being both sophisticated and versatile. Its innovative, refillable bottle also aligns with the contemporary consumer's desire for sustainability, making it an iconic product for the trend-conscious.
Key Product: Paradoxe Eau de Parfum
MARKET LEADER
A recent and luxurious launch from one of Brazil's leading brands, O BoticĂĄrio, Hadiya embodies the modern floral trend by fusing classic floral notes with opulent, contemporary elements. This Floral Ambarada fragrance features the femininity of Damascena and Centifolia Roses, but modernizes the profile with the inclusion of precious Oud, known as "liquid gold" in perfumery. This blend creates an exuberant and sophisticated scent that is both powerful and elegant. It pushes the trend by showcasing how traditional florals can be transformed into a modern statement through the addition of rich, woody, and exotic notes, catering to a consumer who seeks distinction and a lasting impression.
Key Product: Hadiya Eau De Parfum
MARKET LEADER
Celebrated as a number one best-selling modern floral, LancĂ´me's IdĂ´le is iconic for its clean and radiant composition. The fragrance is built around a "kaleidoscope" of roses and jasmine, creating a luminous and fresh floral heart that feels contemporary and light. A base of white musk, chipre, and vanilla adds a soft, comfortable, and sophisticated depth. IdĂ´le helps push the modern floral trend by offering a scent that is powerful yet delicate, breaking away from heavier, more traditional floral perfumes. It is designed for the modern woman and has become a top-of-mind choice for those seeking a signature scent that is both elegant and empowering.
Key Product: IdĂ´le Eau de Parfum
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural relevance, suggesting high engagement. While specific sales volume is unavailable, the growing search trend implies increasing commercial traction.
Search interest for modern floral perfumes shows a consistent upward trend, indicating growing popularity. The theme is resonating with consumers seeking natural and feminine scents.
Google Trends (12 Months)
Burberry
A highly influential Brazilian perfume specialist and top fragrance influencer for 2025 with over 129,000 subscribers on her YouTube channel, "Perfumando-se". She is known for her detailed reviews and trend-spotting.
O BoticĂĄrio
A prominent Brazilian content creator focused on perfume and self-care with a strong presence on TikTok and Instagram. She is a leading fragrance influencer with promotional partnerships with major brands like O BoticĂĄrio.
Narciso Rodriguez
A Brazilian beauty and perfume influencer who shares her favorite fragrances and reviews on her YouTube channel, "Pele de Barbi".