These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
First Aid Beauty's KP Bump Eraser Body Scrub is an iconic product renowned for its powerful dual-action formula that targets the small, rough bumps associated with keratosis pilaris. It combines the physical exfoliation of pumice buffing beads with the chemical exfoliating power of 10% Alpha-Hydroxy Acids (Glycolic and Lactic Acids). This potent combination works to slough away dead skin cells and decongest pores, smoothing and improving skin texture. Its effectiveness in delivering visible results has made it a top-of-mind product for consumers seeking a clinical-strength solution to rough and bumpy skin.
Key Product: KP Bump Eraser Body Scrub with 10% AHA
MARKET LEADER
Naturium has quickly become a popular and influential brand, and its KP Body Scrub & Mask is a prime example of the hybrid trend. This product functions as both a physical exfoliant and a chemical treatment mask. It utilizes pumice and jojoba esters for manual scrubbing, while a potent blend of AHA, BHA, and PHA chemical exfoliants works to dissolve rough patches and smooth the skin's appearance. This 3-in-1 formula is celebrated for its ability to instantly transform bumpy, dry, and dull skin, making it a go-to for those seeking an effective, multi-faceted body treatment.
Key Product: KP Body Scrub & Mask
MARKET LEADER
Alpha-H, a respected Australian skincare brand, offers a sophisticated take on body exfoliation with its Retinol Reboot Exfoliating Body Treatment. While positioned as a body serum, its powerful formula embodies the multi-action trend by focusing purely on chemical exfoliation to renew the skin. It features a potent blend of 1% encapsulated retinol, 8% glycolic acid, and 2% lactic acid. This 4-in-1 treatment works to improve skin texture, reduce the appearance of redness and fine lines, and provide lightweight hydration. It pushes the trend forward by offering a leave-on, waterless exfoliation method that delivers significant results, particularly for areas prone to sun damage.
Key Product: Retinol Reboot Exfoliating Body Treatment
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, indicating growing consumer engagement. While specific sales data is unavailable, the increasing search volume suggests a healthy and expanding market.
Search interest for multi-action hybrid body scrubs has shown a consistent upward trend over the past year. The product's appeal is driven by consumer demand for efficient, multi-benefit skincare routines.
Google Trends (12 Months)
4 posts analyzed
Kora Organics
An Australian supermodel and entrepreneur with international recognition and a strong connection to the Australian market. As the founder of Kora Organics, her beauty recommendations carry significant weight, resonating with health-conscious consumers.
BodyBlendz
An international celebrity with undeniable influence on beauty and fashion trends in Australia. Products she endorses often see a significant surge in popularity and demand in the Australian mass market.
Frank Body
A Melbourne-born brand that is a staple in Australian bathrooms. While not tied to a single celebrity, the brand has a massive following and significant influence driven by social media and customer testimonials, making it a key player in the Australian beauty market.