These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A cult-favorite, the Milk Makeup Hydro Grip Primer is an invisible makeup primer with a 94% natural gel formula. It is designed to smooth the skin, provide hydration, and grip makeup for up to 12 hours. Key ingredients include hemp-derived cannabis seed extract and blue agave extract, which hydrate and smooth the skin, making it suitable for dry and combination skin types. This primer is celebrated for its ability to give the skin a dewy, lit-from-within glow while ensuring makeup stays in place all day. Its tacky texture upon application dries down to create a sticky base that foundation adheres to, preventing makeup from creasing or slipping.
Key Product: Hydro Grip Primer
MARKET LEADER
The Giorgio Armani Luminous Silk Hydrating Primer features a melting gel formula designed to provide up to 48 hours of hydration and impart a youthful, healthy glow. This versatile primer can be used to comfort and nourish the skin before makeup or applied over makeup to smooth extra-dry patches. It creates a smooth canvas by blurring imperfections and adding a luminous finish, enhancing the longevity of makeup. The lightweight texture is a key attribute, leaving the skin feeling refreshed and plumped.
Key Product: Luminous Silk Hydrating Primer
MARKET LEADER
A true hybrid product, the Charlotte Tilbury Hollywood Flawless Filter functions as a primer, highlighter, and light coverage foundation. This multi-purpose product blurs imperfections and imparts a radiant glow, making it a top choice for consumers seeking a luminous finish. It can be worn alone for a natural, dewy look, or underneath foundation to create a flawless base. Its versatility and ability to deliver a "Hollywood glow" have made it an iconic product among trend-aware consumers.
Key Product: Hollywood Flawless Filter
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural relevance due to 'skinimalism' and 'skinification' trends. While specific sales volume data is unavailable, the consistent growth in search suggests increasing adoption and potential for high sales.
Search interest for multi-purpose gel primer has shown a clear upward trajectory, indicating growing consumer interest. The trend is being fueled by a desire for simplified beauty routines and products that offer skincare benefits.
Google Trends (12 Months)
TikTok Posts
41 posts analyzed
Go-To
An author, columnist, and founder of the skincare brand Go-To, she is one of Australia's most influential figures in the beauty industry.
SheGlam
A Melbourne-based professional makeup artist, Australian beauty influencer, and founder of Nikkia Joy Cosmetics.