These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
With a strong focus on certified organic ingredients and advanced botanical science, Mukti Organics is a leader in the Australian natural skincare space. The brand's Balancing Cleansing Gel is a prime example of harnessing native extracts to address specific skin concerns. It pushes the native botanical trend by incorporating ingredients like Mountain Pepper Leaf, known for its anti-inflammatory and antioxidant properties, and Flame Tree, which supports cellular regeneration. This gel cleanser is designed for oily and combination skin, effectively purifying the skin without stripping its natural moisture, showcasing how native ingredients can be used in sophisticated, targeted formulations.
Key Product: Balancing Cleansing Gel
MARKET LEADER
Born in Noosa, Saya Skincare is renowned for its certified organic formulations that feature a wealth of Australian native botanicals. The brand's Cleansing Gel is an iconic product for trend-conscious consumers looking for a gentle yet effective daily cleanser. It prominently features Kakadu Plum, celebrated for being the world's richest natural source of Vitamin C, which helps to brighten the skin and provide antioxidant protection. By centering its formulation around such a well-known hero ingredient, the product makes the benefits of native botanicals accessible and understandable, driving the trend forward. The lightweight, pH-balanced gel formula is suitable for all skin types and purifies the skin while leaving it hydrated and soothed.
Key Product: Cleansing Gel
MARKET LEADER
Edible Beauty has carved a niche in the Australian market with its "good enough to eat" philosophy, combining naturopathic knowledge with pure, wildcrafted botanicals. The & Botanical Water Gel is a lightweight, hydrating gel that serves as either a moisturizer for oily skin or a hydrating serum for drier types. It embodies the botanical trend through its use of a synergy of plant-based actives like Chamomile, Calendula, Cucumber, and Aloe Vera to calm, cool, and hydrate the skin. While it also includes globally recognized actives like Niacinamide and Hyaluronic Acid, its foundation in botanical extracts aligns with the consumer desire for plant-powered skincare, offering a refreshing burst of hydration that leaves skin dewy and revitalized.
Key Product: & Botanical Water Gel
Current bestsellers and viral hits defining the consumer expectation.
![[Cosrx] Low Ph Good Morning Gel Cleanser 150Ml - Korean Face Cleanser Wash For Pores Sensitive Oily Acne Skin](https://m.media-amazon.com/images/I/61r1c3JoakL._AC_SL1500_.jpg)
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance due to its natural and local ingredient appeal. However, without sales data indicating growth, the score reflects a stable but not rapidly expanding market.
Search interest for Native Botanical Face Gel has remained consistently stable over the observed period. This indicates a steady level of consumer interest rather than rapid growth or decline.
Google Trends (12 Months)
TikTok Posts
46 posts analyzed
Kora Organics
International supermodel and entrepreneur, founder of the certified organic skincare line Kora Organics. She is a long-time advocate for natural and potent ingredients.
Go-To Skincare
An influential Australian beauty editor, author, and founder of the skincare brand Go-To. She is known for her straightforward approach to beauty.
Outside Beauty & Skincare
Australian actress and model who co-founded the eco-conscious skincare brand Outside Beauty with her sister. Her influence is growing among a younger, environmentally-aware demographic.