These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Natura's Ekos line is arguably the most iconic representation of Brazilian biodiversity in cosmetics. The brand has built a powerful narrative around sustainability and partnership with Amazonian communities. The Castanha (Brazil Nut) Pulp Deodorant Moisturizer is a hero product, renowned for its intense nourishing properties. Rich in Omega-6 and Omega-9, the raw Brazil nut oil provides deep nutrition to the skin, combating dryness and improving texture. This creamy, velvety lotion has a comforting fragrance and is a staple in many Brazilian households, pushing the trend by making a native Amazonian ingredient a symbol of effective, conscious body care.
Key Product: Ekos Castanha Pulp Deodorant Moisturizer for the Body
MARKET LEADER
Though a US-based brand, Sol de Janeiro has become a global phenomenon by building its identity around the vibrancy of Brazilian beach culture and the potency of its native ingredients. The Brazilian Bum Bum Cream is an international bestseller and an icon of the "Brazilian beauty" trend. Its formula is a cocktail of powerful Amazonian ingredients, including Cupuaçu Butter for deep hydration, Açaí Oil for its antioxidant properties, and Guaraná extract, which is rich in caffeine and helps to visibly smooth the skin. The product's immense popularity and distinctive "Cheirosa '62" scent have made these native ingredients famous worldwide, cementing their status in the global beauty lexicon.
Key Product: Brazilian Bum Bum Cream
MARKET LEADER
L'Occitane au Brésil was born from the fusion of French cosmetic expertise with Brazilian biodiversity. The brand highlights specific biomes within Brazil, and its Mandacaru line is a tribute to the Caatinga, the Brazilian semi-arid scrubland. The Mandacaru cactus is known for its ability to store water, and the extract from this plant is the star of the Mandacaru Deodorant Moisturizing Cream. This lotion provides long-lasting hydration, forming a protective layer that prevents water loss and leaves the skin soft with a velvety floral fragrance. It pushes the trend by showcasing a lesser-known, yet powerful, native ingredient from a region beyond the Amazon, diversifying the narrative of Brazilian botanicals in skincare.
Key Product: Mandacaru Deodorant Moisturizing Cream
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some fluctuation, it has maintained a consistent level, suggesting a steady demand. The trend benefits from strong cultural relevance in clean beauty and sustainable sourcing, but lacks significant upward momentum or sales data to indicate rapid growth.
Search interest for Native Ingredient Power Body Lotion has remained relatively stable over the observed period, indicating consistent consumer engagement. The trend is supported by a strong narrative around natural, sustainable ingredients.
Google Trends (12 Months)
TikTok Posts
74 posts analyzed
O Boticário
A highly acclaimed Brazilian actress known for her leading roles in numerous successful telenovelas and films. She is a major trendsetter in fashion and beauty in Brazil.
Natura
Rose to national fame as a charismatic contestant on Big Brother Brasil. Her connection to her roots in the Amazonian state of Pará has made her an authentic voice for products celebrating Brazilian culture and nature.
L'Occitane au Brésil
One of Brazil's most powerful beauty entrepreneurs and digital influencers. She built a business empire that includes her own successful makeup line.