These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Oat Milk Foundation by Ere Perez is a prime example of the natural aesthetic trend, combining a clean, plant-based formula with eco-conscious packaging. The product itself is celebrated for its nourishing ingredients like oat milk and vitamin E, which appeal to the health-conscious consumer. This ethos is extended to its packaging—a simple, white cosmetic tube that communicates purity and simplicity. The tube is made from post-consumer recycled (PCR) plastic, directly addressing the growing demand for sustainable and waste-reducing products. This choice of material not only minimizes environmental impact but also serves as a key selling point for trend-aware shoppers who prioritize brands with a genuine commitment to the planet. The minimalist graphic design and straightforward presentation make it an iconic product for consumers seeking beauty that is both effective and ethical.
Key Product: Oat Milk Foundation
MARKET LEADER
Ahal, a pioneering Mexican brand in clean and organic cosmetics, showcases the natural aesthetic with its mineral-based sunscreen. The Sun Protection SPF 30+ is formulated with natural ingredients like zinc oxide, titanium dioxide, and ancestral elements such as Melipona honey and prickly pear seed extract. This aligns with the trend of using locally sourced and effective natural components. The product is housed in simple, clean packaging that reflects its organic origins, offered in sizes like 50 ML and 15 ML, typical for cosmetic tubes. Ahal's commitment to eco-friendly and biodegradable packaging solutions makes this product a top-of-mind choice for consumers who are conscious of both their skin's health and their environmental footprint. The packaging design avoids excessive branding, using a clean font and a simple layout that highlights the product's natural and scientific formulation, pushing the trend for packaging that is both honest and aesthetically pleasing.
Key Product: Sun Protection SPF 30+
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, driven by the 'clean beauty' movement and a desire for natural, transparent products. However, without sales data indicating growth, the score reflects sustained but not rapidly accelerating engagement.
Search interest for natural aesthetic cosmetic tubes has remained consistently stable over the observed period. This indicates a steady, ongoing consumer preference rather than a rapidly growing or declining trend.
Google Trends (12 Months)
TikTok Posts
L'Oréal Paris
Renata Notni is a highly influential Mexican actress known for her radiant and natural-looking makeup. She is a beauty icon in Mexico and an ambassador for L'Oréal Paris.
Pai Pai
Yalitza Aparicio is an Academy Award-nominated actress who champions authenticity and natural beauty. She challenges conventional beauty standards and encourages a more inclusive approach.
Xamania
Aislinn Derbez is a Mexican actress, producer, and wellness and sustainability advocate. She promotes conscious living and natural health through her podcast and social media.